Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns

Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English.

This is Google’s latest initiative to help SMBs become more familiar with AI so they can compete more effectively with their larger counterparts. Earlier this month, the company launched a dedicated AI training program for U.S. SMBs. However, what’s different about Pomelli is that it’s not training—it’s a marketing tool. It’s aimed at those businesses that are unable to devote time, money, and resources to crafting effective digital campaigns.

Here’s how Pomelli works:

Business owners start by submitting their website to Pomelli for analysis that ultimately will result in what Google calls a “Business DNA” profile. Through this process, the AI will better understand the brand identity, such as the tone of voice, custom fonts, images, and color palette. Unless there’s a dedicated marketing team on staff, this information may not be readily available. But thanks to AI, all of this can be quickly identified.

After the Business DNA has been created, Pomelli can proceed to generate customized campaign ideas for the business. Owners can either accept the auto-generated concepts or submit their own using a natural language prompt.

Lastly, once the campaign focus has been decided, Pomelli will create exceptional, on-brand marketing assets to help the business grow its brand across the internet, including on the business’s website, social media, and paid media. Google asserts that business owners retain control over any text or image edits and that all assets can be downloaded.

Google isn’t the first to address this problem with SMBs. HubSpot, Blaze.ai, and Hootsuite are just a few vendors that offer similar marketing resources. It’s likely Pomelli is powered by Google’s Gemini, Imagen, and Veo models, but are the files generated considered to be commercially safe?

While this application is deemed an early experiment, one wonders whether, if it gains traction and generates value, Google will bundle Pomelli into its customer engagement suite or keep it as a standalone option.

Featured Image: Credit: Google Labs