Archive
Tag: AI Marketing
Google Rebuilt Search Around AI. Don’t Throw Away Your SEO Playbook.
IN THIS ISSUE: Google didn’t just update Search at I/O this week. It rebuilt it around AI, with consequences for every marketer who has spent years optimizing for a SERP that no longer looks the same. This issue examines what the shift from SEO to Answer Engine Optimization actually means for businesses trying to stay […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe Must Defend Its Creative Advantage as AI Transforms Design Tools
Adobe kicks off its annual Summit in Las Vegas this week with more to prove than usual. The company that once defined the creative software market is now navigating an AI shift that threatens to make its tools less essential—and its premium pricing harder to justify. Not only that, but it’s navigating these waters without […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
HubSpot Launches an AEO Tool to Help Marketers Show Up in ChatGPT, Gemini, and Perplexity
HubSpot is releasing a slate of tools designed to help businesses improve awareness, grow revenue, and scale customer support. It’s part of the company’s annual Spring Spotlight event. And while there are more than 100 announcements to parse through, the one that may impact HubSpot’s customers the most is the launch of HubSpot AEO. It’s […]
Adobe Firefly Unlocks Custom Models for Public Beta, Letting Creators Own Their Style
This year, Adobe Firefly turns three, and it looks very different from its public beta launch. What started as a hub for the company’s generative models has evolved into something broader: a platform that brings together both Adobe and third-party models, giving creative professionals a single place to choose the right engine for the job. […]
Adobe’s Quick Cut Automates the Video Grind, Keeping Creators Inspired
Adobe is introducing a new feature aimed at easing the post-production workload for video creators. Launching today in the Adobe Firefly video editor, Quick Cut uses AI to assemble clips into a structured timeline, giving creators an instant first cut to refine—no more debating over how to manually piece together footage. “We designed Quick Cut […]
Adobe Acrobat Now Turns PDFs into Presentations, Podcasts
Adobe is doubling down on artificial intelligence in Acrobat, aiming to expand what’s possible with PDFs. Using natural language prompts, users can now turn these digital documents into entirely new formats, from presentations to podcasts. This update builds on Adobe’s broader push to modernize PDFs for the AI era. Last summer, the company introduced Acrobat […]