Archive
Category: Social Media
Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns
Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English. This is Google’s latest initiative […]
Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns
Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]
How LinkedIn Built Its Premium AI-Powered Experience
Artificial intelligence (AI) is baked into most, if not all, of the social networks we use today. Some use cases are evident, especially for consumer-facing platforms such as Facebook. But what about those sites tailored more towards business and working professionals? I’m looking at you, LinkedIn! A professional social network doesn’t need an image-generation tool, […]
‘Battle for the Bird’: A Soaring Examination of Twitter’s Tumultuous Trajectory
“What’s happening?!” However, beyond its surface, this question carries significant weight, especially for those observing this 18-year-old company. It has faced turmoil in recent years, with three different chief executives, navigating allegations of censorship, addressing political pressure, and more. While many may point fingers at Twitter itself, a closer look reveals that the accountability lies […]
Flipboard’s ActivityPub Embrace Sparks Content Revolution in the Fediverse
When the iPad debuted nearly 14 years ago, one app highlighted how we’d experience curated content on tablets. Flipboard* that day generated buzz because of how users “flipped” through it. Since then, the company has actively worked to enhance how it exposes people to ideas and stories. With Magazines as its atomic unit, Flipboard enables […]
X Tests $1 Annual Fee to Tweet to Once Again Stop the Bots
The company formerly known as Twitter says it will begin charging new users in the Phillippines and New Zealand the equivalent of $1 per year in order to “perform certain actions on the web version of the platform” (emphasis mine). X claims its so-called “Not A Bot” subscription program could help curb bots and spammers […]
Instagram Launches Threads: First Impressions of the Twitter Rival
I found myself excited about a product launch this week, admittedly the first in some time. But it wasn’t something that would fundamentally change the world. Honestly, there was nothing special about what it does — it’s just another social media app. That’s right: I became worked up about an application called Threads that would […]
LinkedIn at 20: Adapting to Changing Networking Trends
In 2013, I documented a major milestone: LinkedIn’s 10th anniversary. At the time, I wrote that the company has achieved a status most startups dream about, becoming a key player in bringing our professional lives online. Indeed, after two decades, LinkedIn has moved beyond being analogous to being the MySpace or Facebook of our professional […]
Instagram’s Latest Move Fails To Sound Death Knell For Linktree And Other ‘Link In Bio’ Startups
You can now add up to five links to your Instagram profile, something Meta chief executive Mark Zuckerberg remarked was “probably one of the most requested features we’ve had.” But while creators celebrated the news, headlines were being published questioning the future viability of the so-called “link in bio” startups, namely Linktree. Though it’s understandable […]
LinkedIn’s Verification Take Is Big on Credibility Over Features
What does it mean to have a verified profile? For many, it’s been viewed as a status symbol, something the majority of users don’t have, and grants a measure of legitimacy and authenticity. Twitter, Facebook and Instagram have long been the biggest social media companies to offer these fabled “blue checkmarks,” but not anymore. There’s […]