From tech journalism to brand storytelling, here’s how I help ideas connect with audiences
The Next Web + VentureBeat
Journalism
As a technology journalist for The Next Web and VentureBeat, I reported on Silicon Valley’s biggest stories—from consumer startups and venture capital to emerging trends in artificial intelligence, social media, and enterprise innovation. My coverage highlighted how technology shapes business, culture, and the future of work.
For Startups by Physicians
Podcasting, Project Management
Worked with Inflect Health to produce For Startups, By Physicians, a branded podcast bridging the gap between medical professionals and startup founders. I helped shape the show’s storytelling format and editorial strategy to highlight innovation at the intersection of healthcare and entrepreneurship.
Editorial Strategy, Content Curation
At Flipboard, I helped develop editorial and content strategies that connected millions of readers with quality journalism and thought leadership. My work involved curating topical collections, supporting partnerships with media organizations, and positioning Flipboard as a trusted destination for intelligent conversation.
Flipboard Truthseekers: The Reality of Climate Change
Content Strategy, Project Management
Produced a thought-provoking editorial series that explored how climate change affects our world through the lens of storytelling, science, and technology. The project highlighted changemakers and innovators who are raising awareness about one of humanity’s biggest challenges.
Orange Silicon Valley
Content Strategy, Project Manager, Communications
As the content lead, I helped put Orange Silicon Valley on the digital map by leading the development of its first-ever organizational website. From thought leadership articles to multimedia features, I helped amplify the company’s voice as an innovation leader connecting global technology ecosystems.
Orange Silicon Valley Reports
Communications, Long-Form Research, Event Production
Developed a comprehensive content strategy for Orange Silicon Valley that aligned with its business objectives and innovation focus. My approach integrated editorial planning, data-driven insights, and brand positioning to strengthen engagement with industry audiences.
Astellas Pharma
Project Manager, Marketing Strategy
Collaborated on a healthcare marketing campaign for Astellas Pharmaceuticals to raise awareness around organ transplantation. I contributed to content that humanized patient stories and showcased the company’s commitment to improving long-term outcomes for transplant recipients.
Ortho Dermatologics
Project Manager, Marketing Strategy, Video Production
Produced engaging digital content for Retin-A Micro, emphasizing both dermatological science and real-world confidence. The video marketing campaign effectively blended educational storytelling with brand authenticity to connect with healthcare professionals who prescribe skincare solutions.
Yokoso! Japan
Project Manager, Integrated Marketing Strategy, Copywriting
Helped lead digital storytelling for the Visit Japan tourism campaign, showcasing the country’s culture, cuisine, and travel experiences. The project increased inbound visitors to the country, through immersive narratives that balanced tradition, innovation, and hospitality.
Destination DC
Digital Marketing Strategy, Project Manager, Email Marketing, Website Development
Led all digital marketing programs at Washington, D.C.’s tourism bureau, promoting the city’s vibrant culture, attractions, and hospitality. Oversaw a major website rebuild as part of a campaign focused on positioning Washington, D.C. as a premier travel and business destination through authentic, experience-driven storytelling.
The Created Economy
Podcasting, Content Strategy, Project Manager
“The Created Economy” is a podcast I founded and produced, showcasing my ability to build and manage an original media program from the ground up. I handled guest research, scheduling, run-of-show coordination, post-production, and cross-platform distribution while promoting episodes across social channels.
Every Brand Has a Story—Let Me Share Yours
Interested in editorial strategy, digital storytelling, or content marketing?
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