Archive
Tag: Online Advertising
Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns
Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English. This is Google’s latest initiative […]
Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns
Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]
An Amazon Ad Platform Could Threaten Google’s Dominance
Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
Turning to the Internet for Success during a Recession – Part 3 – Online Advertising
As with all typical marketing programs, companies feel that they must advertise in every medium to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well, you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner advertising, and […]
SEO and Twitter just don’t mix.
Earlier today I received a tweet in my timeline from Adrian Chan who posed an interesting thought. If Twitter went the way of Google and decided to find a way to optimize tweets so that they could be found easier, how would we SEO them? Well I think that’s a wrong way for Twitter to […]
Assembling your very own interactive dream team in-house
If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method, […]
Putting it all into context
Albeit not totally a historical day, the World Wide Web has put forth two pretty significant announcements this morning. First was the news coming from Virginia-based company, AOL, and the story that they purchased Bebo for $850 million. That’s awfully nice of them and I think it’ll give AOL a good step into breaking into […]
eMarketer: Social networking ad spending & usage
So I stumbled on eMarketer for the first time in a while (been a little busy) and saw a synopsis of a report that they put together on the ad spending & usage habits for social media networking sites. As you can see from the graph above, ad spending on social networking sites have increase […]
Microsoft wants to know you’re behaving
In recent weeks, there has been much discussion about how Microsoft is trying to buy out Facebook and take it over, but ultimately resigned itself to buy a minority stake. Moreover, as part of that agreement, Microsoft will be allowed to serve its own ad model on Facebook and instead of a traditional role as […]
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