About Ken Yeung

I think like a marketer. I report like a journalist. Few people do both. Fewer can prove it.

But before any of that, I was someone who couldn’t stop thinking about the narrative.

Seth Godin’s Purple Cow was an early revelation—the idea that remarkable isn’t a coat of paint you apply at the end; it has to be baked into the story from the start. That insight never left me. It’s shaped how I approach every campaign, article, and content program I’ve ever built. The question I keep coming back to, regardless of the medium, client, or deadline, is always the same: What’s the story actually worth telling?

That obsession has taken me across two worlds that rarely talk to each other. I started in digital marketing, learning how content functions inside a business, what moves people, and what gets ignored. Then, I crossed over into journalism, spending more than a decade as a staff writer at The Next Web and VentureBeat covering Silicon Valley. Reporting sharpened everything: It made me more rigorous, harder to impress, and a much more demanding editor of my own work. When I moved back to the operator side—leading online marketing at Destination DC, editorial at Flipboard, building Orange Silicon Valley’s digital presence—I brought both skill sets with me.

Today, I work with companies and organizations that have something worth saying and need help saying it. Whether it’s a product launch, a content program, a campaign narrative, or simply trying to find their voice, I bring the strategic instincts of a marketer and the credibility standards of a journalist to the same table.

My portfolio includes clients in technology, telecommunications, travel and hospitality, pharmaceuticals, retail, education, finance, and more.

Today, I’m the founder of The AI Economy, a newsletter exploring how AI is reshaping business, work, and society. Separately, I offer editorial-grade coverage for tech companies that need a trusted on-the-ground correspondent voice.

I’m also an advisor to South by Southwest and am a judge for CES’ Innovation Awards.

Outside of deadlines, I’m an avid photographer, tennis player, traveler, and neighborhood explorer.

Why Is It Called ‘The Letter Two?’

The Letter Two is meant to be unique and intriguing. It directly links my work to the core elements of structured communication and synthesis. The “Letter” signifies my expertise in writing, journalism, and the crafting of precise, meaningful messages that inform and inspire. The “Two” represents the combination of the two worlds I focus on—business and technology—and the two key parties I bring together—brand and audience. “The Letter Two” offers an intentional and memorable opportunity to discuss duality and refined communication.

Experience

Skills and Certifications