Archive
Tag: AI and Design
Adobe’s Creative Tools Arrive in Gemini as Acrobat Joins Claude
As promised, Adobe has brought professional-grade tools from Photoshop, Lightroom, Express, and Firefly to Google Gemini, putting them within reach of the chatbot’s more than one billion monthly users. Gemini users describe what they want to create in plain language, and Adobe handles the work, picking the right tools and applying the edits without anyone […]
Adobe Brings Photoshop, Firefly, Express, and Other Pro Tools Into Slack
Adobe is continuing its effort to bring Creative Cloud to where its users are. The company announced on Wednesday that it has brought more than 70 pro-grade tools from its creative and productivity suites, including Firefly, Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Stock, Lightroom, and more, into Slack. When users install Adobe for Slack, they […]
Adobe Firefly Graduates Its Audio Tools and Adds a Free Tier to Its AI Assistant
Sound is usually the last thing a creator adds to a project, and the first thing anyone watching it notices. It’s also the point where the work stops. The edit is finished, the pacing is right, and then comes the detour: out to a stock library, through a licensing page, into a subscription in search […]
Adobe Widens Its ChatGPT Presence With Plugin Built for Creative Workflows
When Adobe began abandoning shrink-wrapped software for the cloud in 2011, it dragged the entire industry toward subscriptions. Now the company is attempting its next migration, this time into territory it doesn’t control: chatbots. On Thursday, Adobe launched a plugin for ChatGPT that brings more than 70 of its tools natively into an assistant used […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe Must Defend Its Creative Advantage as AI Transforms Design Tools
Adobe kicks off its annual Summit in Las Vegas this week with more to prove than usual. The company that once defined the creative software market is now navigating an AI shift that threatens to make its tools less essential—and its premium pricing harder to justify. Not only that, but it’s navigating these waters without […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
Adobe Launches Firefly AI Assistant to Unite Its Creative Suite Under One Conversational Interface
For decades, learning Adobe meant learning its tools — the shortcuts, the workflows, the muscle memory of navigating a suite built around precision controls. On Wednesday, the company argued that shouldn’t be a prerequisite anymore, unveiling Firefly AI Assistant, a creative agent that consolidates the power of Photoshop, Premiere, Lightroom, Illustrator, Express, and more, all […]