Salesforce built its business on human users, but over the past couple of years, it’s been building for the digital ones. Since launching Agentforce in 2024, the company has invested in helping customers become what it calls “agentic enterprises”—firms where autonomous agents work alongside human employees. On Thursday, Salesforce introduced the latest step in its plan, unveiling the Trusted Enterprise AI Harness. It’s an infrastructure platform that gives agents business context assembled from across a company’s data and gives IT a way to manage them at scale.
The Trusted Enterprise AI Harness is one of several major announcements coming from Salesforce ahead of its annual Dreamforce conference. Last month, the company debuted Slack Code, a teams-agent collaborative coding feature, and a partnership with Anthropic that embeds Salesforce CRM inside Claude. These developments show that the digital labor force has arrived.
AI has indeed shifted workplace dynamics: humans are moving away from doing everything themselves, instead orchestrating agents to handle at least the routine, mundane tasks. This frees humans to pursue creative and strategic work—at least that’s what tech vendors promised. Still, while companies may be experiencing an influx of agents, executives have become concerned about the ROI. They want to know how AI will transform their business.
For Rohan Kumar, president and chief platform and engineering officer at Salesforce, customers have been asking him: How can they grow their organization faster? How will AI make their employees and operations “dramatically” more efficient? How can they improve conversions and deepen their relationship with customers? “These are all business questions, not AI feature questions,” he wrote in a LinkedIn post.
Answering them requires knowing the business in the first place, but that won’t come from the models. “Models don’t understand the business,” Kumar said in a press briefing on Wednesday. Typically, models are trained on the open internet or specialized around a skill. They’re not designed around knowing a specific organization. “When you put yourself in the shoes of the customer, the actual context that makes the business uniquely their business is their customers, products, employees, agents that run there, [and] the interactions that they have,” he said. “A lot of that context is very unique to an enterprise, and no matter how intelligent a model is, they basically don’t inherently understand that.”
Kumar argued that the layers around the context are becoming interchangeable. Every company will have access to models that are practically as good as everyone else’s, he said, and the cost of running them keeps falling. The agents built on top are heading the same way, with the code telling a model what to do and when becoming a commodity.
It’s why Salesforce built the Trusted Enterprise AI Harness. But it isn’t the only company arguing that context is what separates a useful agent from a generic one. Glean has made it a product line, and both Snowflake and Databricks spent 2026 making versions of the same case. What distinguishes Salesforce is its position: few companies sit on as much operational business data, or connect to as many of the systems where the rest of it lives.
About the Trusted Enterprise AI Harness
Although Salesforce calls its new platform a harness, it admits it doesn’t match the classic definition—the software scaffolding around a model that runs its tools, manages its memory and context, and turns it into an agent. Amid internal debate over the term, Kumar said that definition is “very limited” and looks at only part of what an agent can do. It also has to secure agents, govern them, and create the context the agent relies on. This is Salesforce’s definition, and one Kumar described as “the most comprehensive that I have seen.”
The Trusted Enterprise AI Harness has six components, from pulling context together and helping with decision-making to governance, security, and management. Salesforce isn’t offering it solely as a packaged suite. It’s an “open and composable” platform, meaning businesses can pick and choose the layers they need rather than buying the whole package.
“They’ll only pay for what they use, and it’s going to be a very composable, very open ecosystem,” Kumar said.
Trusted Context
Perhaps the central layer of the Trusted Enterprise AI Harness, it gives AI an understanding of an organization. It’s the knowledge layer, bringing together information from Informatica, Salesforce’s Data 360, and Tableau.
Enterprises have long dealt with basic data foundations, Kumar said. “Their data is locked into a lot of systems—SaaS applications, warehouses, lakehouses—and the volume is going up. The number one challenge that I see customers have is: Do you understand the entire data state? Where does all your data live? Is it clean? Do you understand the semantics of where things are being kept? What are the relationships between them?”
Answering these questions can help companies determine if they have AI-ready data. But instead of manually parsing databases, the Trusted Enterprise AI Harness will handle everything.
But what does this mean for the future of business intelligence—has AI ruined this field? Kumar pushed back at the question, calling apps like Tableau a “very critical part” of the Trusted Context Layer. Though tools like Claude, ChatGPT, Slack, and Agentforce make it easy to create dashboards using a prompt, “the accuracy…is going to depend on the right understanding of the semantic model,” he said. Any reports that “dashboards are dead; self-service BI is dead” are apparently greatly exaggerated. “If anything, it’s becoming a lot more important,” Kumar said.
Trusted Agency
This is where agent logic resides. Kumar compared it to a builder harness—think Agentforce or Salesforce Flow—where users can create agentic logic that uses the Trusted Context, knows which model is used, and produces decisions based on the preferred outcome. Salesforce called this the “creation of the decision.”
Trusted Action
This provides the reasoning, planning, state, memory, collaboration, and orchestration agents need to handle complex business outcomes. It brings together flexible AI reasoning with deterministic controls. Salesforce said it can help figure out whether an order can be fulfilled and what needs to happen next, all while following business rules.
Trusted Governance
According to Kumar, this layer handles cost control and management, plus data cleanliness as the foundation for the context layer. This ensures that responses are based on trusted information and that agents follow policies dictating how an order should be handled.
Trusted Security
One major concern that organizations have is around security. This layer provides the needed protection by verifying agent identities, handling data classifications, preventing data leakage, ensuring agents don’t go “rogue”, and blocking unsafe deletions.
Trusted Models
If you’re going to provide tools to help control costs, why not have one that does model routing? This layer lets enterprises securely connect to the right model for each job. This component is like what Glean, Stripe via OpenRouter, Microsoft, AWS, Palo Alto Networks via Portkey, and Snowflake offer.
Salesforce Gets an AI Control Plane
Another part of the Trusted Enterprise AI Harness is the new AI Control Plane. It’s a management and observability plane that extends across all of the above. Organizations use this to manage Model Context Protocol and Large Language Model servers. It also serves as an agent registry, defining, tracking, and querying these digital “workers.” The AI Control Plane functions similarly to ServiceNow’s AI Control Tower, Microsoft’s Agent 365, Amazon Bedrock AgentCore, and SAP’s AI Agent Hub.
Furthering Salesforce’s Headless Push
Unlike some of Salesforce’s previous product announcements, the Trusted Enterprise AI Harness doesn’t have a standard app interface. It’s built specifically for agents and is part of the company’s headless movement, which began earlier this year with the launch of Headless 360 at Salesforce’s TDX. Every capability, from building agents to securing them, managing them, and assembling the trusted context, is reachable through developer tools like APIs, MCP, or a command line rather than requiring Salesforce’s own interface. That’s what lets the harness show up wherever the work is happening, whether that’s Claude, ChatGPT, Slack, Teams, or Agentforce itself.
“We’ve really moved from AI FOMO to AI FOMU—fear of messing up,” said Rebecca Wettemann, chief executive and principal analyst at Valoir. “Salesforce’s investment in harness capabilities is a natural evolution of the trust layer as we’ve all learned more about how AI works. People worry that autonomous agents will run amok unharnessed and either do something deleterious to the business or run up a million-dollar token bill. Harnesses are designed to reduce that risk and quell those fears. Moving forward, it’s the vendors that succeed with governance and trust that will succeed in getting customers from interesting AI pilots to AI in production.”
Currently, the Trusted Enterprise AI Harness is not generally available. Salesforce said that “many of the technologies that form the foundation” are available today, though it didn’t offer specifics. It added that “new capabilities and the unified experience” are expected to roll out in Q1 FY 2028, but declined to provide details. It also didn’t provide information on packaging, pricing, or upgrade paths.
More details about the Trusted Enterprise AI Harness will undoubtedly be revealed at Dreamforce during Chief Executive Marc Benioff’s keynote. Check back here on Tuesday for a live blog of the event.
Disclosure: I’m attending Dreamforce as Salesforce’s guest, with travel and accommodation expenses covered. However, what I write reflects my own reporting and analysis. No one reviewed or approved my posts before publication.
Dreamforce 2026: Marc Benioff’s Keynote
EndedSalesforce hosts its 2026 customer conference in San Francisco from Sept. 15 to 17. This is live coverage of the Day 1 keynote, featuring chief executive Marc Benioff and special guests. The company is expected to announce new tools and capabilities that help organizations become agentic enterprises. Ahead of Dreamforce, Salesforce announced Slack Code, Claudeforce, and its Enterprise AI Harness. All updates are in Pacific Time (PDT).
Disclosure: I’m attending Dreamforce as Salesforce’s guest, with travel and accommodation expenses covered. However, what I write reflects my own reporting and analysis. No one reviewed or approved my posts before publication.
Key highlights
- Nvidia CEO Jensen Huang appeared on stage with Marc Benioff, discussing Nvidia's Nemotron model and AI policy; Huang said he supports measured pacing but opposes increased regulation. 1
- Salesforce introduced Koa, its first reasoning model, unveiled at Dreamforce 2026. 2
- Benioff and Patrick Stokes announced a broad Customer 360 update spanning nine product areas: Sales, Service, Marketing, Commerce Cloud (including a shopper agent and agentic commerce search), headless B2B commerce, Field Service, voice-to-form multi-language, a scheduling agent, Frontline workforce management in Slack, IT Service Management with CMDB and service graph, and Revenue Cloud with revenue skills and MCP tools. 3
- Patrick Stokes announced Sales Cloud in Claude skill is available in open beta for free starting today, demonstrating the Anthropic partnership live on stage, and highlighted long-horizon agents launched last week — including Hunter, Paige, and Fin (acquired via the Fin acquisition). 45
- Benioff's interview with Denis Mochuel of Adecco Group is underway and is expected to be the final segment before the keynote concludes; Agentforce counts 30K customers and 7 billion agent work units delivered. 6789
AI-generated from this liveblog · editor-reviewed where noted
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Nvidia's Jensen Huang just spoke with Marc Benioff at length. It was a conversation that talked about Nvidia's Nemotron model and what's happening with AI. Huang reiterated that there should be pacing but he doesn't believe that there should be more regulations. It was a good talk with lots of walking and talking…and comedy.
Now we're talking about Customer 360. There are nine features being called out, starting with sales. Next is service (a global support contact center?), marketing (a new campaign agent?), new commerce cloud with a shopper agent, agentic commerce search, and headless b2b commerce. There's updates to field service. Now there is voice to form multi-language, scheduling agent to voice, and Frontline workforce mgmt in slack.
Remember IT Service? Salesforce is updating it with service management, CMDB and service graph.
There's new Revenue cloud with revenue skills and tools MCP.
And Tableaus had proactive intelligence, Tableaus studio and skills, and tableau data apps.
Industries has all these updates too.
Over 500 agents and actions embedded into every industry.
Patrick Stokes, Salesforce's new president, is now on stage to talk about Salesforce's partnership with Anthropic. He opens up Claude to demonstrate how to use Salesforce. He says that starting today, Salesforce is making its Sales Cloud in Claude skill available in open beta for free. It can be activated today.
How can you bring probabilistic world into the deterministic world—that's where corporate data is, where the single source of truth is. That's the goal of Salesforce. How do you bring the power of the corporate system into the AI and then layer in the data, apps where you have intelligence of the business and capability and the metadata and the semantics and build a rapid interface together?
Interface and agents are probabalistic while apps and semantics and data are deterministics.
Benioff: "AI has opened a door that has never been opened before." Then he brings up the Waymo moment once again, calling it a metaphor. He brings up how he never saw any autonomous vehicles when he was in Europe for two months. He didn't see the same kind of transformation. That same AI global, unbalanced capability—where some countries have more AI than others—there's a lot of unevenness when it comes to AI. When we look at what AI can do, yes the door has opened but not everyone has gone through yet.
Customers are stuck in "the old world." Yes, they use it personally at home but not in the enterprise. Models alone can't run the enterprise. They don't show what's possible. Models are probabilistic—they kind of know what's going on but not grounded on single source of truth like Salesforce apps.
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