Live Blog: Dreamforce 2026—the Agentic Enterprise Gets Real

Benioff is speaking with Denis Mochuel from Adecco Group. It should be the final interview before this keynote wraps.

Rohan Kumar is back on stage to talk about Data 360. He caveats his talk by saying it won't be comedic, eliciting some boos from analysts, jokingly. 😂

Nvidia's Jensen Huang just spoke with Marc Benioff at length. It was a conversation that talked about Nvidia's Nemotron model and what's happening with AI. Huang reiterated that there should be pacing but he doesn't believe that there should be more regulations. It was a good talk with lots of walking and talking…and comedy.

Introducing Koa, Salesforce first reasoning model

Now we're talking about Customer 360. There are nine features being called out, starting with sales. Next is service (a global support contact center?), marketing (a new campaign agent?), new commerce cloud with a shopper agent, agentic commerce search, and headless b2b commerce. There's updates to field service. Now there is voice to form multi-language, scheduling agent to voice, and Frontline workforce mgmt in slack.

Remember IT Service? Salesforce is updating it with service management, CMDB and service graph.

There's new Revenue cloud with revenue skills and tools MCP.

And Tableaus had proactive intelligence, Tableaus studio and skills, and tableau data apps.

Industries has all these updates too.

Over 500 agents and actions embedded into every industry.

Stokes is bringing up the long-horizon agents that Salesforce launched last week, such as Hunter, Paige, and Fin (which comes via Fin acquisition).

Time to talk about Agentforce. Now at 30k customers, 7B AWUs delivered and is listed as the #1 agentic AI.

Anthropic's Dario Amodei has arrived at Dreamforce

Patrick Stokes, Salesforce's new president, is now on stage to talk about Salesforce's partnership with Anthropic. He opens up Claude to demonstrate how to use Salesforce. He says that starting today, Salesforce is making its Sales Cloud in Claude skill available in open beta for free. It can be activated today.

Benioff: Slack is Salesforce's fastest growing product: 100K new customers, 900% growth in AI users.

Data 360: Integrates and harmonizes your data
Customer 360: delivers apps and semantic intelligence
Agentforce: your digital workforce (30k customers)
Aiforce: your live interface (intelligent and dynamic, secure and governed, composable by you, zero data retention, works with what you have)

Benioff believes that Aiforce will be copied by other software vendors.

There will be many versions of Aiforce. If you're a Claude user, you're going to get Claudeforce. If you're a Slack user, you're going to get Slackforce.

"Regardless of what you've heard from media or other vendors, let me assure you that Salesforce products are built with zero dat retention. Tested over and over again by our security teams. Your data is your data. You are not training any other model when you are using our products."

Benioff says that Salesforce has always been in the metadata layer. There was never a "head" to it. Now it's been recomposed into the browsers and now into the AI interfaces—Cowork, Slack, Lightning. "That is what becomes really dramatic" and it's an "interface revolution"

The theme of the next 30 minutes is to talk about Aiforce, Agentforce, Customer 360, and Data 360.

Benioff talks about an interface layer "unlike anything you have ever seen before. It will transform your enterprise."

How can you bring probabilistic world into the deterministic world—that's where corporate data is, where the single source of truth is. That's the goal of Salesforce. How do you bring the power of the corporate system into the AI and then layer in the data, apps where you have intelligence of the business and capability and the metadata and the semantics and build a rapid interface together?

Interface and agents are probabalistic while apps and semantics and data are deterministics.

Benioff: "AI has opened a door that has never been opened before." Then he brings up the Waymo moment once again, calling it a metaphor. He brings up how he never saw any autonomous vehicles when he was in Europe for two months. He didn't see the same kind of transformation. That same AI global, unbalanced capability—where some countries have more AI than others—there's a lot of unevenness when it comes to AI. When we look at what AI can do, yes the door has opened but not everyone has gone through yet.

Customers are stuck in "the old world." Yes, they use it personally at home but not in the enterprise. Models alone can't run the enterprise. They don't show what's possible. Models are probabilistic—they kind of know what's going on but not grounded on single source of truth like Salesforce apps.

How are we unlocking trap value across every single app?

Benioff declares that Salesforce is an Agentic Enterprise, with 200K+ Slackbot skills created, saving 500k hours monthly with Slackbot. 49K are using Agentforce coworker. There are 4k sellers of Claudeforce.

Benioff: We've been hearing "crazy nonsense about the SaaSpocalypse especially over the last six months."