Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models

Five months after introducing Firefly Boards, Adobe is making the AI-powered creative canvas generally available. Now, anyone can use the moodboard-style tool to brainstorm, visualize concepts, and organize ideas. Alongside its launch, Adobe is adding several new features to Firefly Boards, along with support for Moonvalley’s Marey and Runway’s Aleph AI models.

Formerly known as Project Concept, Firefly Boards were revealed at Adobe Max London. The goal was to provide creative professionals with a platform on which they could complete all the necessary pre-production work, allowing human ingenuity and AI assistance to come together and turn ideas into reality. It quickly evolved into a multimodal offering, supporting not only text-to-image models but also those enabling video generation. Users could choose among Google’s Veo 3, Imagen 4, Luma’s Ray2, Pika’s Video Generator, Black Forest Labs’ Flux.1 Kontext, Ideogram, and Runway’s Gen-4 Image.

New Firefly Board Tools

To mark its public debut, Adobe is adding several features to assist creators. The first is Presets, a tool that generates images in various styles. Naturally, it’s powered by Adobe Firefly, but Black Forest Labs, Google, OpenAI, and other model providers also support it. Similar to presets in Adobe Lightroom, the ones on Firefly Boards are templated prompts designed to help generate worthwhile scenes and visualizations. For example, “Product and Character” will create a product with a human model, “Virtual Try On” will showcase fashion ideas, and “Electric Party” will transform portraits into something new.

With Presets, Adobe promises that users can reimagine entire scenes with a single click, rather than spending numerous hours manually doing so. Imagine using Firefly Boards to create an advertising campaign storyboard, only to have an executive order that a different environmental setting be used or that the human model wear another outfit from the catalog. Instead of redrawing or reconstructing the entire file, one of the above Presets may save time, energy, and money.

Describe Image is another tool new to Firefly Boards. When used, it converts any image into a ready-to-use prompt. This can be helpful when you’re finding it difficult to describe an image you want the AI models to generate. Once an inspirational image has been identified, Describe Image will give the query necessary to produce a variation of the referenced image.

The final addition is Generative Text Edit, a tool that substitutes text directly in visuals. Not only can it change the name on a sign, but it will also match the context. This can help save users from having to bounce between design software and text editors, freeing them up to experiment with wording, adjusting the tone, or swapping out phrases in real-time. Generative Text Edit is currently in beta.

All of these tools are designed to streamline creative workflows, freeing users from spending too much time on ideation and conception so they can devote more energy where it matters the most: production.

Did Someone Say More Models?

Adobe has been rapidly adding third-party large language models to its Firefly offering over the past few months. But having an AI model supported isn’t necessarily an easy feat. Developers must adhere to Adobe’s three core principles before customers can access the third-party models. First, providers agree not to use data provided by creators to train their LLMs. Second, all models must be accessible through a single subscription—as long as users are on Adobe Firefly’s site or app, they can use their login to access any provided model. Lastly, all AI-generated assets must be digitally signed and include a verified certificate indicating which model was used to create it.

That said, people can use a fair number of LLMs on Adobe Firefly and Firefly Boards. This includes ones from Black Forest Labs, Google, Ideogram, Luma, Pia, Runway, and OpenAI. Now, add Moonvalley’s Marey and Runway Aleph. The former was disclosed in July, though Adobe only shared that Marey would be coming “soon.” These additions come weeks after Adobe announced its generative AI platform would support Luma’s new Ray3 model, and also Google’s Gemini 2.5 Flash Image (“Nano Banana”).

Nevertheless, Firefly Boards continues to offer users a wider range of model choices to meet their creative needs.

Changes to Paid Plans

To better reflect the realities of the number of credits creators need, Adobe is renaming its Firefly subscription plans. The company’s four new individual tiers are “Firefly Standard,” which costs $9.99 per month and offers 2,000 credits; “Firefly Pro,” a $19.99 per month plan with 4,000 credits; “Firefly Premium,” which costs $199.99 per month and includes 50,000 credits; and “Creative Cloud Pro,” a $69.99 plan with 4,000 credits.

Besides pricing and credits, other areas where these plans differ include the number of five-second videos and sound effects that can be generated, as well as the length of audio and video translations.

Adobe claims all Firefly plans include unlimited access to standard features, unlimited Firefly Board canvases, and access to its partner models.

Featured Image: Credit: Adobe