Archive
Tag: Adobe
Adobe Brings Photoshop, Firefly, Express, and Other Pro Tools Into Slack
Adobe is continuing its effort to bring Creative Cloud to where its users are. The company announced on Wednesday that it has brought more than 70 pro-grade tools from its creative and productivity suites, including Firefly, Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Stock, Lightroom, and more, into Slack. When users install Adobe for Slack, they […]
Adobe Firefly Graduates Its Audio Tools and Adds a Free Tier to Its AI Assistant
Sound is usually the last thing a creator adds to a project, and the first thing anyone watching it notices. It’s also the point where the work stops. The edit is finished, the pacing is right, and then comes the detour: out to a stock library, through a licensing page, into a subscription in search […]
Travelers Trust AI. The Sites It Recommends Aren’t Ready.
When Jesse Middleton, a venture capitalist at Flybridge Capital, was looking to arrange travel from New York City to Cancun to attend a wedding, he didn’t scour Expedia, Travelocity, Kayak, or even individual airline websites—at least not on his own. Rather, it was handled by an AI agent. He wrote on LinkedIn that it searched […]
Adobe’s AI Collaborators Turn Outside AI Agents Into Governed Workfront Teammates
At the Adobe Summit last April, the company announced the Workflow Optimization Agent designed to automate “intelligent, connected actions” across workflows. Four months later, the agent—since rebranded as AI Collaborator—is now generally available. Through Adobe Workfront, the company’s work management application, users can delegate work to these virtual teammates similarly to how they might with […]
Adobe Widens Its ChatGPT Presence With Plugin Built for Creative Workflows
When Adobe began abandoning shrink-wrapped software for the cloud in 2011, it dragged the entire industry toward subscriptions. Now the company is attempting its next migration, this time into territory it doesn’t control: chatbots. On Thursday, Adobe launched a plugin for ChatGPT that brings more than 70 of its tools natively into an assistant used […]
Adobe’s Productivity Agent Is Changing What a PDF Can Be
Adobe invented the PDF. For decades, it’s defined how the world shares its most important information. Now, the company wants to redefine what happens once that document lands on the other end. On Wednesday, it’s launching an AI-powered productivity agent and new publishing capabilities in PDF Spaces that turn static files into interactive experiences. “We’re […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe Must Defend Its Creative Advantage as AI Transforms Design Tools
Adobe kicks off its annual Summit in Las Vegas this week with more to prove than usual. The company that once defined the creative software market is now navigating an AI shift that threatens to make its tools less essential—and its premium pricing harder to justify. Not only that, but it’s navigating these waters without […]