Archive
Tag: Creative Marketing
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
Adobe Firefly Unlocks Custom Models for Public Beta, Letting Creators Own Their Style
This year, Adobe Firefly turns three, and it looks very different from its public beta launch. What started as a hub for the company’s generative models has evolved into something broader: a platform that brings together both Adobe and third-party models, giving creative professionals a single place to choose the right engine for the job. […]
Adobe Firefly Adds Video Tools, FLUX.2 Model, and Unlimited Generations Through Jan. 15
Adobe is closing out 2025 with a fresh slate of AI upgrades designed to make video creation and editing easier for creators. On Tuesday, the company is upgrading the availability of its Firefly video editor, along with announcing new tools for precise edits and camera-motion control, a video upscaling feature in Firefly Boards, and support […]
Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’
Canva is staking its claim as the operating system of creativity. The company today took a big step towards that goal with the introduction of new tools that bring together design, AI, and marketing to better connect every part of the creative process. A key pillar of the visual communication platform’s “Creative Operating System” is […]
Adobe Unveils Firefly 5 With Photorealistic Images and Layered Prompt-Based Editing
Adobe is introducing a new image model to its Firefly family of image-generation AI models. Firefly 5 is designed to help creators become more effective storytellers. To achieve this, it now natively supports resolutions up to four megapixels, offers enhanced human rendering, improved lighting, and better editing capabilities. Adobe reiterates that all generations are commercially […]
Adobe AI Foundry Builds Custom Generative Models for Brands
Adobe is launching a new service called the Adobe AI Foundry, designed to help businesses build their own custom generative AI models. Much like Intel’s chip foundry, Adobe’s version aims to do the same for AI, offering companies a framework to design and train models on their own data. These LLMs will be built on […]
Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models
Five months after introducing Firefly Boards, Adobe is making the AI-powered creative canvas generally available. Now, anyone can use the moodboard-style tool to brainstorm, visualize concepts, and organize ideas. Alongside its launch, Adobe is adding several new features to Firefly Boards, along with support for Moonvalley’s Marey and Runway’s Aleph AI models. Formerly known as […]
With ‘The Unfinished Film,’ Adobe Invites Creators to Complete the Story Using AI
Adobe is keen on showcasing the creative power of its Firefly AI. To achieve this goal, the company is launching “The Unfinished Film,” a collaborative project helmed by director Sam Finn with the premise that only the beginning of the movie has been created; the rest is up to you. Creators, filmmakers, designers, artists, and […]
A Talking Dog. A Purple Cow. Something Unique & Creative.
Just last week I was fortunate enough to watch the movie Up! in the theatre and the above scene got me thinking about one of the character’s reaction and how it relates so closely to one of my favorite books, The Purple Cow by Seth Godin. In the above clip, the stars of the movie […]