Archive
Category: Design
Adobe’s Productivity Agent Is Changing What a PDF Can Be
Adobe invented the PDF. For decades, it’s defined how the world shares its most important information. Now, the company wants to redefine what happens once that document lands on the other end. On Wednesday, it’s launching an AI-powered productivity agent and new publishing capabilities in PDF Spaces that turn static files into interactive experiences. “We’re […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
Adobe Must Defend Its Creative Advantage as AI Transforms Design Tools
Adobe kicks off its annual Summit in Las Vegas this week with more to prove than usual. The company that once defined the creative software market is now navigating an AI shift that threatens to make its tools less essential—and its premium pricing harder to justify. Not only that, but it’s navigating these waters without […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
Adobe Launches Firefly AI Assistant to Unite Its Creative Suite Under One Conversational Interface
For decades, learning Adobe meant learning its tools — the shortcuts, the workflows, the muscle memory of navigating a suite built around precision controls. On Wednesday, the company argued that shouldn’t be a prerequisite anymore, unveiling Firefly AI Assistant, a creative agent that consolidates the power of Photoshop, Premiere, Lightroom, Illustrator, Express, and more, all […]
Adobe Firefly Unlocks Custom Models for Public Beta, Letting Creators Own Their Style
This year, Adobe Firefly turns three, and it looks very different from its public beta launch. What started as a hub for the company’s generative models has evolved into something broader: a platform that brings together both Adobe and third-party models, giving creative professionals a single place to choose the right engine for the job. […]
Adobe’s Quick Cut Automates the Video Grind, Keeping Creators Inspired
Adobe is introducing a new feature aimed at easing the post-production workload for video creators. Launching today in the Adobe Firefly video editor, Quick Cut uses AI to assemble clips into a structured timeline, giving creators an instant first cut to refine—no more debating over how to manually piece together footage. “We designed Quick Cut […]
UserTesting Uses AI to Turn Figma Prototypes Into Live User Tests
Designers now have a new way to build user experience testing directly into their Figma workflows. UserTesting, a customer experience research platform, has released an AI-powered plugin for the popular design app that turns Figma prototypes into live user tests in minutes. Designers simply describe their prototype and the task they want users to complete, […]
Adobe Acrobat Now Turns PDFs into Presentations, Podcasts
Adobe is doubling down on artificial intelligence in Acrobat, aiming to expand what’s possible with PDFs. Using natural language prompts, users can now turn these digital documents into entirely new formats, from presentations to podcasts. This update builds on Adobe’s broader push to modernize PDFs for the AI era. Last summer, the company introduced Acrobat […]