Salesforce has announced that it has entered into a definitive agreement to acquire Convergence.ai, a startup building AI automation software. The deal terms were not disclosed, but Salesforce stated that the Convergence “team and technology” would help enhance its Agentforce platform.
“The next wave of customer interaction and employee productivity will be driven by highly capable AI agents that can navigate the complexities of today’s digital work,” Adam Evans, Salesforce’s executive vice president and general manager of its AI platform, says in a statement. “Convergence’s innovation approach to building adaptive, intelligent agents is incredibly impressive. We are thrilled to welcome their talented team to Salesforce, and we look forward to their contributions in helping Agentforce deliver AI that truly transforms how work gets done.”
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London-based Convergence was founded in 2024 by Marvin Purtorab and Andy Toulis, two machine learning scientists who previously worked at Shopify and Cohere. The company describes its mission as “building a future of abundance for all of humanity” and making the next generation of AI agents “learn, evolve, and collaborate with humans.” Its first agent, “Proxy,” is designed to work across many tasks, armed with long-term memory, almost like a personal assistant. It’s been reported that this agent outperformed the likes of OpenAI’s Operator.
According to a waitlist signup page on its website, Convergence even moved to expand into the enterprise. It’s apparent why Salesforce wants to absorb this platform.
“Our mission at Convergence is to help organizations stop viewing automation as just another tool and instead adopt it as the very way work gets done—unlocking new levels of innovation and efficiency,” Purtorab states.
But Convergence and Salesforce are no strangers. The venture arm of the Marc Benioff-led company is an investor, joining Balderton Capital and Shopify Ventures in contributing to the startup’s $12 million pre-seed round.
Once the deal closes in Q2 FY2026, Salesforce plans to incorporate Convergence’s expertise in AI agent design, autonomous task execution, and adaptive systems into Agentforce. This move is likely to bolster Salesforce’s broader push into digital labor, a shift Benioff and other leaders have predicted would reshape how organizations operate.
“We’re looking toward a future where Agentforce can empower our customers with AI agents that don’t just follow instructions, but truly perceive, reason, and adapt to the complexities of modern digital workflows,” Evans remarks. “Imagine AI assistants that can intuitively navigate ever-changing interfaces and intelligently manage intricate tasks with a new level of resilience and human-like ingenuity—that’s the kind of step-change we’re eager to explore.”
Although impressive to see Salesforce roll out updates and enhancements to its agentic development platform, the push also reflects a strategic necessity for staying competitive. Increasing competition and reports questioning Agentforce’s own usefulness have raised the stakes. Tech companies, such as Microsoft and ServiceNow, are making the same pitch as Salesforce, trying to convince their customers that the future is AI-first and that agents will play a crucial role in their digital transformation.
That said, the enterprise tech firm has been working to make its agents more intelligent and “proactive.” Earlier this year, it announced new capabilities that free these bots from the confines of a chat interface and allow companies to embed them in any application, workflow, or process. With Convergence’s team and platform being a part of Agentforce, it’s feasible to see these agents become even more sophisticated, capable of deep research, advanced automation, and human-like behavior that will reduce the need for manual intervention.
Featured Image: Salesforce's logo is displayed on the exterior of the company's Bellevue, Washington, office. Photo credit: Ken Yeung/The AI Economy
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