Archive

Category: Marketing

Email Marketing

How social can you be to influence someone?

So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should “Think Social Influence Marketing in 2008” and after reviewing it, it definitely makes a lot of sense…and when you read it yourself, you’ll probably think that it’s common […]

Marketing

LinkedIn’s Beta Site more Wiki’ish…it seems

So announced today on the LinkedIn blog, there is a new beta site for the social network for busy professionals. LinkedIn is opening it up to feedback but you’ll need to have an account to login and check out the new changes. What’s interesting about these changes is that they’re utilizing more wiki-style design…being able […]

Marketing

DMNews: The Week in Stats

So jumping back on the bandwagon over my previous entry about the POST method, I happened to read the December 3 edition of DMNews and found some interesting statistics on social media and what people are doing. Here are a few snippets of what it said: 78% of marketers see social media marketing as a […]

Marketing

From Twittering thumbs to extreme Utterances and to Seesmic expressions: the Evolution of Communication

I’ve noticed over the course of the past few weeks, there has been a huge evolution in how people communicate in the digital age. If you’ve been on your cell phone and also on the Internet, then sending and receiving text messages isn’t anything new and is used quite often by the younger generation (those […]

Email Marketing

Abusing your database without their knowledge

In the Washington Post business section today, there was a story about how people are complaining to the FCC about their e-mail address being inproperly used in support opposition of the XM-Sirius satellite radio merger. These supposed e-mails were delivered to members of Congress and now the consumer database is pretty pissed. Frankly, this is […]

Apps

Something’s ironic about this webpage…

Does anyone notice anything funny about this website or is it just me? Michael Vick, former quarterback for the Atlanta Falcons surrendered earlier today to begin serving his sentence for cruelty and neglect towards the dogs he had…he pled guilty to dogfighting. But when you go to the website on a local CBS affiliate (CBS […]

Marketing

Microsoft wants to know you’re behaving

In recent weeks, there has been much discussion about how Microsoft is trying to buy out Facebook and take it over, but ultimately resigned itself to buy a minority stake. Moreover, as part of that agreement, Microsoft will be allowed to serve its own ad model on Facebook and instead of a traditional role as […]

Marketing

Common sense when developing a website

I’m a little very much perturbed about the state of how people are so lazy when designing websites. Yes, I probably shouldn’t talk because I haven’t walked a mile in their shoes, but I have used their products and I must say that it’s insulting to the average user. First of all, why would you […]

Marketing

DM News: The Week in Stats

Here are some fascinating bits of statistical news you might be interested in… US Mobile Advertising Forecast $1.4 billion – size of mobile ad market in 2012 $2.1 billion – a-sponsored directory assistance calls in 2012 91.7 million – number of mobile internet users in 2012 Source: The Kelsey Group Percentage of US consumers that […]

Email Marketing

E-mail Marketing: It’s just not marketing of one

If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances are that you’ll need to work on lead generating, sending out e-mails to […]