Archive
Category: Marketing
It’s Advertising Week in Washington, DC
So it’s Advertising Week in DC in case you didn’t know. Marketing’s version of “Fashion Week” is produced by the Advertising Club of Washington, DC and sponsored by Discovery Communications, NBC4, the New York Times, and the Washington Post. This event runs from September 17-21 and happens throughout the city. Unfortunately this isn’t one of […]
Contextual Advertising Gone Awry…But is it ALL Bad?
In an Ad-Rants e-mail, there was this story about the horrible news on CNN.com that talked about the deaths of several members of our armed forces over in Iraq. The point of this posting was the fact that this ad was an unfortunate target of CNN’s banner ad-serving, which appears to be based on contextual […]
Things To Get If You’re An Evangalist
I was thinking recently about all the do-dads and gadgets that someone would need just to be at the top of their game and promote the Internet and be a true evangalist for the Internet marketing industry. Initially, all it would take would be to have a laptop, scanner, and maybe even a digital camera, […]
Study: Online Videos Don’t Get The Job Done
So I paraphrased the subject line that I found on AdWeek’s website. The real subject line reads “Online Video Fails to Satisfy, Study Says”. I still think mine may be more hilarious… Nevertheless, in an August 29 article in AdWeek, Prophis eResearch conducted a study and found that 46% of those surveyed said that they […]
So Have You Heard of Hulu?
If not, that’s alright…because not many people did since they just named it probably recently. Hulu is the new name for an online video joint venture between NBC Universal and News Corp (FOX). Basically, they’re following in the footsteps of other major online video sites like YouTube, AOL, Yahoo, etc. with the intent of streaming […]
A New Startup Emerges in Washington, DC
Just announced today, a new startup is created in the nation’s capital that is centered on the “formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.” FOR IMMEDIATE RELEASE iStrategyLabs Launches Product Lab and Marketing Strategy Services Washington, DC, August 27, […]
Keep your Ad Agencies Close, but Search Engines Closer
I happened to stumble over an article in a July 11 ClickZ newsletter earlier today and found the article somewhat impressive and noteworthy. It’s written by Kevin Lee and for those of you on the client side, this may be something to pay attention to, but is also applicable to those on the agency side… […]
Your Ad May Be Infected
A ClickZ.com article recently reported… July 20, 2007Further Reports on Infected Ads The Wall Street Journal is reporting “Hackers Can Now Deliver Viruses via Web Ads,” (link), an issue we reported last month when Internet security firm Finjan released a report. June was by no means the first occurrence of rogue ads showing up on […]
Talk about Viral Marketing
Here’s some shameless plugging courtesy of the Ustream.tv webstream of the Web Managers Round Table that I went to. The guy interviewing me is Peter Corbett from Blattner Brunner and a pretty smart guy to know when it comes to web 2.0 and other social media. If you forward the movie to 5:30, you’ll see […]
ClickZ: Web Analytics as a Means to an End
This was an interesting article on ClickZ.com relating to web analytics: Web analytics has generated a lot more excitement in corporate America over the past 12 to 18 months. More people within organizations are seeing the power that understanding visitor behavior online can mean to their business. People have been getting excited about Web analytics […]