Archive
Category: Marketing
Study: Online Videos Don’t Get The Job Done
So I paraphrased the subject line that I found on AdWeek’s website. The real subject line reads “Online Video Fails to Satisfy, Study Says”. I still think mine may be more hilarious… Nevertheless, in an August 29 article in AdWeek, Prophis eResearch conducted a study and found that 46% of those surveyed said that they […]
So Have You Heard of Hulu?
If not, that’s alright…because not many people did since they just named it probably recently. Hulu is the new name for an online video joint venture between NBC Universal and News Corp (FOX). Basically, they’re following in the footsteps of other major online video sites like YouTube, AOL, Yahoo, etc. with the intent of streaming […]
A New Startup Emerges in Washington, DC
Just announced today, a new startup is created in the nation’s capital that is centered on the “formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.” FOR IMMEDIATE RELEASE iStrategyLabs Launches Product Lab and Marketing Strategy Services Washington, DC, August 27, […]
Keep your Ad Agencies Close, but Search Engines Closer
I happened to stumble over an article in a July 11 ClickZ newsletter earlier today and found the article somewhat impressive and noteworthy. It’s written by Kevin Lee and for those of you on the client side, this may be something to pay attention to, but is also applicable to those on the agency side… […]
Your Ad May Be Infected
A ClickZ.com article recently reported… July 20, 2007Further Reports on Infected Ads The Wall Street Journal is reporting “Hackers Can Now Deliver Viruses via Web Ads,” (link), an issue we reported last month when Internet security firm Finjan released a report. June was by no means the first occurrence of rogue ads showing up on […]
Talk about Viral Marketing
Here’s some shameless plugging courtesy of the Ustream.tv webstream of the Web Managers Round Table that I went to. The guy interviewing me is Peter Corbett from Blattner Brunner and a pretty smart guy to know when it comes to web 2.0 and other social media. If you forward the movie to 5:30, you’ll see […]
ClickZ: Web Analytics as a Means to an End
This was an interesting article on ClickZ.com relating to web analytics: Web analytics has generated a lot more excitement in corporate America over the past 12 to 18 months. More people within organizations are seeing the power that understanding visitor behavior online can mean to their business. People have been getting excited about Web analytics […]
Does Text-Messaging Double Opt-In Exist?
Most people know that if they text a certain message to a certain number, they’ll receive a pretty neat message on their phone with something relating to the product they want. Take the Barack Obama campaign as an example…once you signed up for the text messaging, you’ll receive messages about the campaign’s progress and the […]
Nielsen Tracking No More
What are the standards of analyzing traffic on your website? Don’t ask the traffic giant Nielsen/NetRatings. They just announced plans to drop the longtime measurement of page views and instead focus on the amount of time a user stays on the website. The issue apparently has to deal with the growing inconsistency of measuring what […]
SMS at the Movies
I was at the movie theatre today and saw a preview for a quite hilarious movie called “Balls of Fury“. The premise of this movie isn’t the point of this entry, but rather the fact that at the end of the trailer, there’s a little notice at the end that motivates the viewer to get […]