Archive

Category: Marketing

General News

Yahoo to layoff hundreds of staff to try and catch up

So have I told you about Twitter? It’s great. I get to find out about the latest news in my industry from folks and one great source of news is Techmeme. Announced today and published in the New York Times, Yahoo has decided to layoff hundreds of their staff in an attempt to save the […]

Marketing

It’s the small things that seem to matter.

So I happened to be at my first Refresh DC event and someone was talking about Widget DevCamp that’s going on this weekend. Of course I’ll be attending this event, but what came across my mind is that while this event will hopefully result in people creating widgets and/or applications that people will use en […]

Marketing

Do you know how many people visited your site? You do? According to who?

I’ve always known that there is a difference between web analytic software. Whether you’re using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it’s surprising HOW much of a difference there is. Why am I blogging about this? We’ve been using LiveStats for the […]

Email Marketing

Sending emails with embedded forms – yay or nay?

So as I sit here typing away on my laptop and hoping that our hosting provider will grant me the right permissions to properly read a PHP script on a webpage and process it correctly, I thought I’d leave a quick blog here about some of the latest challenges that I’ve come across with respect […]

Marketing

Get your apps going at WidgetDevCamp

WidgetDevCamp is a DevCamp-style event in Washington DC for anyone interested in Widget and modular app development.It will be a chance for discussion, learning and some collaborative widget hacking. Come and share information on the latest topics in widget development, and see what kinds of prototypes can be built with a group of smart folks […]

Email Marketing

Bad Yaari: Social spam isn’t okay

So I get an e-mail today from one of my contacts in my GMail with the subject line: XXX sent you a friend request on Yaari… and so I decided to check it out. What’s Yaari you ask? Well I honestly don’t know myself. The website says that it’s a social networking sites for Indian […]

Marketing

The Issue of Social Media Sustainability and Durability

So this past week I’ve been mulling around on Facebook and it got me thinking about the usability of social media. Is this interactive form of marketing applicable in ALL circumstances? I don’t think so. Taking my work in tourism as an example, social media applications like MySpace, Facebook, Twitter, Flickr, YouTube, Dopplr, Seesmic, Qik, […]

Email Marketing

ROI of requiring user registration online

I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura […]

Marketing

Meet the searchable Twit

I came across the Terraminds website through, ironically, a Twitter by Robert Scoble who called it a “very nice Twitter search”. I tested it out and it’s actually quite remarkable. If you have a Twitter account, you’ll notice that the only “search” that you have is to find the people that you are looking for, […]

Marketing

Mashable announces Open Web Award Winners

In perhaps the first open source web award contest by Mashable, the winners were announced on Friday. Here’s a list of the winners according to their site: Mainstream and Large Social Networks: Netlog Applications and Widgets:  Widgetbucks Social News and Social Bookmarking: Digg Social Search: Facebook Sports and Fitness: SportMe Photo Sharing: VOIS Video Sharing: […]