Archive
Category: Marketing
Introducing OnCue: A Live Newsroom for Your Own Site
One piece of entrepreneurial advice I picked up in Silicon Valley has stuck with me: Build something that solves a problem you have. It’s an idea that became my guiding principle as I set out on what I’ve been calling my “summer of building”—a run of months spent turning app concepts into working tools. It’s […]
Google Rebuilt Search Around AI. Don’t Throw Away Your SEO Playbook.
IN THIS ISSUE: Google didn’t just update Search at I/O this week. It rebuilt it around AI, with consequences for every marketer who has spent years optimizing for a SERP that no longer looks the same. This issue examines what the shift from SEO to Answer Engine Optimization actually means for businesses trying to stay […]
Adobe’s Productivity Agent Is Changing What a PDF Can Be
Adobe invented the PDF. For decades, it’s defined how the world shares its most important information. Now, the company wants to redefine what happens once that document lands on the other end. On Wednesday, it’s launching an AI-powered productivity agent and new publishing capabilities in PDF Spaces that turn static files into interactive experiences. “We’re […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe Launches Firefly AI Assistant to Unite Its Creative Suite Under One Conversational Interface
For decades, learning Adobe meant learning its tools — the shortcuts, the workflows, the muscle memory of navigating a suite built around precision controls. On Wednesday, the company argued that shouldn’t be a prerequisite anymore, unveiling Firefly AI Assistant, a creative agent that consolidates the power of Photoshop, Premiere, Lightroom, Illustrator, Express, and more, all […]
HubSpot Launches an AEO Tool to Help Marketers Show Up in ChatGPT, Gemini, and Perplexity
HubSpot is releasing a slate of tools designed to help businesses improve awareness, grow revenue, and scale customer support. It’s part of the company’s annual Spring Spotlight event. And while there are more than 100 announcements to parse through, the one that may impact HubSpot’s customers the most is the launch of HubSpot AEO. It’s […]
HubSpot Moves Breeze Agents to Outcome-Based Pricing
HubSpot is restructuring how it charges for its Breeze AI agents, moving to a model in which customers pay for results rather than by usage. It’s a significant bet that the company can deliver measurable value at a moment when business leaders are scrutinizing every AI line item. “Businesses are being asked to make big […]
Adobe Firefly Unlocks Custom Models for Public Beta, Letting Creators Own Their Style
This year, Adobe Firefly turns three, and it looks very different from its public beta launch. What started as a hub for the company’s generative models has evolved into something broader: a platform that brings together both Adobe and third-party models, giving creative professionals a single place to choose the right engine for the job. […]