In the Washington Post business section today, there was a story about how people are complaining to the FCC about their e-mail address being inproperly used in
support opposition of the XM-Sirius satellite radio merger. These supposed e-mails were delivered to members of Congress and now the consumer database is pretty pissed.
Frankly, this is a really bad way. Sure, there’s a reason why you’ve asked your consumers for their e-mail address and other relevant information, but to use it in a deceptive manner is totally dishonest and truly hurts your credibility. Does this affect the whole “double opt-in” concept and violate CAN-SPAM? I don’t think it violates CAN-SPAM, but the whole opt-in process seems to have just gone out the window. A while back, I read an article online about being authentic and this is a major faux pas.
Was this a situation where Sirius and XM couldn’t find a few dozen people from their enormous subscription list that would be willing to support this venture that they had to resign themselves to forging these e-mails? Their collective subscription ranges in the millions and you’re telling me that they can’t find several hundred or thousand people in support of their merger? Think about this, if their subscribers don’t want to offer their support, maybe the merger shouldn’t happen…
For a company to try their hardest to try and block this merger, their deceptive practices have really gone and ruined their chances.