Archive
Category: Marketing
CNN: Internet Start-Ups going low-budget
CNN recently posted a story on their site about how Internet start-ups are picking up where they left off after the bubble burst in early 2000. It starts to compare the differences in how life was for tech companies back in the day versus what tech companies are doing differently in 2007. The article states […]
Defining the role of a Web Manager
What is a Web Manager? Probably also known as an eMarketing Manager, Interactive Marketing Manager, or perhaps anything else that makes it seem Internet savvy, this client-based position is rather open-ended, in my opinion. First of all, in the beginning days of the Internet, it would seem that a web manager would be responsible for […]
Hola! Neighbor…Greet your community online…
I think this is a pretty good way to become more “neighborly” in the world today. Late last month, an group of people got together to form DCStartupWeekend and as a result of their collaborative effort, they decided to unveil the latest in social networking…they created HolaNeighbor.com as a means of forming a better community. […]
Phishing Scam Alert: Monster Job Seeker Tool = BOGUS
If you’ve received an e-mail from what appears to be from Monster.com, be careful that you’re not falling for a phishing scam and compromise your account. I received an e-mail from Monster.com from an account I used a long time ago and it asked me to download the latest Job Seeker Tool to help prevent […]
Discover America Site Aims to Drive U.S. Tourism
So I found out that the Discover America website, a collaboration of the US Department of Commerce with the Travel Industry Association of America, is slowly getting itself back up on its feet. They have a great partnership with Disney, Travelocity, Yahoo, and American Express and you can sign up to receive a newsletter with […]
Study: Online videos may be conduits for viruses
As reported by the Associated Press in an article published today, there is a study done by the Georgia Tech Information Security Center about how malicious viruses can be spread through online videos. That’s right. No longer will you need to worry only about viruses being spread through zip files, jpeg/gif images, or documents sent […]
Demystifying the Interactive Agency
I was recently in the midst of a tremendous opportunity here at work – I was tasked with the redesign of our organization’s website and the whole process really opened my eyes to the wide spectrum of what an interactive agency really is. First of all, there is no such agency. In my mind, an […]
It’s Advertising Week in Washington, DC
So it’s Advertising Week in DC in case you didn’t know. Marketing’s version of “Fashion Week” is produced by the Advertising Club of Washington, DC and sponsored by Discovery Communications, NBC4, the New York Times, and the Washington Post. This event runs from September 17-21 and happens throughout the city. Unfortunately this isn’t one of […]
Contextual Advertising Gone Awry…But is it ALL Bad?
In an Ad-Rants e-mail, there was this story about the horrible news on CNN.com that talked about the deaths of several members of our armed forces over in Iraq. The point of this posting was the fact that this ad was an unfortunate target of CNN’s banner ad-serving, which appears to be based on contextual […]
Things To Get If You’re An Evangalist
I was thinking recently about all the do-dads and gadgets that someone would need just to be at the top of their game and promote the Internet and be a true evangalist for the Internet marketing industry. Initially, all it would take would be to have a laptop, scanner, and maybe even a digital camera, […]