Archive
Category: Marketing
Interactive Social Marketing Discussed
In an article published on Search Engine Watch.com yesterday, there are notes on the great Search Engine Strategies conference held last week in Chicago, Illinois. As it turns out, the big thing discussed was the impact on the web being more driven by social marketing as opposed to interactive marketing. What’s the difference? According to […]
More marketers tapping in to blogs…
By Kim HartWashington Post WASHINGTON — When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones. The tactic paid off, as word spread online about the N-series phone, […]