Archive
Category: Marketing
Changing the marketing scene in paradise
The marketing atmosphere in Hawaii recently changed dramatically with media conglomerate, McNeil Wilson – Laird Christianson announced that they would be purchasing long-time Honolulu marketing agency, Starr Seigle Communications for an undisclosed sum. Perhaps one of the most recent shake ups in the advertising world since the unfortunate closure of Adworks in the past few […]
The Best & Worst in Online Advertising…
Every once in a while you just have to look back and think about what IS and what ISN’T working in online advertising. Well, if you’re just too lazy, then I have good news…the helpful folks at emarketer.com have compiled a cool chart to show you what the best and worst performing online advertising tactics […]
Worst AdWords Campaign Management Mistakes…
According to an SEO blog and posted today, there are some key mistakes that keep getting made when it comes to Google AdWords and hopefully if you keep these in mind, then you’re campaign will hopefully take off and make your website well known among your target market. Some things to avoid and not to […]
Interactive Social Marketing Discussed
In an article published on Search Engine Watch.com yesterday, there are notes on the great Search Engine Strategies conference held last week in Chicago, Illinois. As it turns out, the big thing discussed was the impact on the web being more driven by social marketing as opposed to interactive marketing. What’s the difference? According to […]
More marketers tapping in to blogs…
By Kim HartWashington Post WASHINGTON — When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones. The tactic paid off, as word spread online about the N-series phone, […]