Archive
Category: Marketing
Reaching a new audience with Facebook pages
So a while back I had established a new fan page on Facebook as a pseudo-experiment on social media for travel destinations. In the interest of full disclosure (for whatever it’s worth), I am employed at the Washington, DC CVB and responsible for their online marketing programs. Sure, typical programs could have been used like […]
Widgets: 2008’s glamour word
What is a “Widget”? Wikipedia defines it as portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation and this seems to be the “IT” concept of this year. And it’s no surprise. A couple of years ago, it was blogging, […]
Hanging online by yourself is cool. But hanging out with friends you met online is better.
A few months ago, I came across the website WhyGoSolo.com. Founded by Ann Bernard, I was fortunate enough to be a part of its alpha phase. It’s an interesting concept that I think has the potential to take Craigslist and Facebook and make something truly community-oriented. Everyone has been so concerned with people staying online […]
Twitter Advocacy
It’s kinda interesting talking about this as I’ve found myself over the past couple of weeks mentioning Twitter to several different audiences. One being to someone on the cusp of social media, a group of Generation Y students from college (who you would think are most prone to social tools), and to the public relations […]
Google’s next acquisition? Welcome mobile search
It’s really cool finding out what other folks are looking at these days. I suppose that’s why they call it social media – that’s pretty much how I came across this latest website and social tool. Introducing ChaCha – perhaps the next acquisition by Google? Why do I say that? Well because ChaCha allows folks […]
Web marketing for tourists 2.0
So I was asked one day to speak to a group of graduate students from George Washington University about how we at the Washington, DC Convention & Tourism Corp. (WCTC) use our website to reach out to potential/future visitors and also to talk about Web 2.0 and its applications on tourism. I remember being asked […]
Getting paid to be social
So an article posted on Simply-Communicate.com talks about how a company in England is promoting the use of social media by its employees while the common trend is to shy away from it. What’s intriguing about this is that the company, BT, is asking its young graduates that they hire to spearhead this campaign. And […]
Yahoo to layoff hundreds of staff to try and catch up
So have I told you about Twitter? It’s great. I get to find out about the latest news in my industry from folks and one great source of news is Techmeme. Announced today and published in the New York Times, Yahoo has decided to layoff hundreds of their staff in an attempt to save the […]
It’s the small things that seem to matter.
So I happened to be at my first Refresh DC event and someone was talking about Widget DevCamp that’s going on this weekend. Of course I’ll be attending this event, but what came across my mind is that while this event will hopefully result in people creating widgets and/or applications that people will use en […]
Do you know how many people visited your site? You do? According to who?
I’ve always known that there is a difference between web analytic software. Whether you’re using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it’s surprising HOW much of a difference there is. Why am I blogging about this? We’ve been using LiveStats for the […]