So what were the end results? In less than six months, the DC fan page resulted in over 600 “fans”. While not as many as pages like Barack Obama or The Food Network, the page did surpass some pretty decent pages like Mashable and National Treasure: Book of Secrets. The page also “hosted” events happening throughout the city like the semi-annual Restaurant Week, International Wine & Food Festival, and the ever popular Cherry Blossom Festival. Perhaps the most popular event hosted by the DC page, the Cherry Blossom Festival received over 6600 attendees and had over 150+ comments on the Facebook “wall”.
What would I have done differently on this page? Had I exerted some more resources to this social experiment, I probably would have explored the Facebook Ads to help drive more traffic and “fans” to the page, but with no promotions, the page received little viewership, but theÂ page still accumulated more fans daily – on average about 10 a day, sometimes 20. Not that significant, I agree, but for a travel destination to take on some sort of presence on social network, this gives me a little bit more ammunition to try again and make a case for why we should market travel destinations & services online.