Archive
Category: Marketing
A major shift in the search engine monopoly appears to be brewing
Apparently as first reported on Robert Scoble’s blog and repeated on Truemors.com (run by Guy Kawasaki), it appears that Microsoft’s new “alternative” strategy in working with Yahoo will wind up greatly decreasing Yahoo’s status as a search engine powerhouse and help elevate Microsoft’s search status to rival that of Google. Surely while software development company […]
Yahoo’s not giving up without a fight
Surprise…surprise…Yahoo’s troubles aren’t over. Although not enough for Microsoft, they’ve rallied around Carl Icahn to lead the charge to acquire the number two search engine. But while this theoretically could create a powerful competitor to Google, Yahoo’s board of directors are claiming that they might be better off trying to survive on their own. So […]
Break Time at SocialDevCamp East
So I’ve spent nearly several hours here at SocialDevCamp East at the University of Baltimore and I must say that I’m quite impressed with what’s been going on. Thank you to the organizers (David Troy, Ann Bernard, Keith Casey, and anyone else I forgot) for arranging cool sessions. I think that I’ve got some good […]
Mission: Impossible? How can UPS use social media to its advantage?
Yesterday, Ann Bernard (social media guru from WhyGoSolo – which is a site you must check out, by the way) posted on Twitter about her encounters with UPS and how she noticed on her receipt a message from UPS, which got me thinking about UPS’s perdicament. What exactly was the message that appeared on the receipt? […]
Customer care bullying no more
The Internet has truly become a great customer advocate over the years and while businesses are trying to take advantage of it to control their message and sometimes provide damage control. Unfortunately, someone forgot to tell that to upper management and the folks at customer care. With companies trying to cut down on costs, chances […]
It’s not about being social, it’s about the design
Almost on a daily basis do you hear about some new social media site emerging and how companies want to take part in the latest features that Web 2.0 has to offer. It’s always about how to engage your users and visitors to your site and keep them there long enough to convert them into […]
Know your role. Does your organization have a structure for you?
Earlier this week, a good friend of mine and I were chatting about the way companies operate with respect to the people responsible for the marketing of the product. From what he said, it was remarkably like night and day in how an agency organizes its structure versus an organization in the client arena. With […]
I’m becoming social this Spring
This is an interesting change. I’ve probably started experiencing this most recent “revolution” of social media exposure for the past couple of years, but with all the events going on in April and stretching into May, it seems that I’m becoming quite the social person…and it’s all a good thing. Just last weekend, I was […]
Live From Podcamp DC
So I’ve finally arrived at Podcamp DC and it’s been an interesting ride thus far. Stopped by the first session and learned a little about how to set up your podcast and then bailed probably a few minutes in to head over to another session where Podcast organizer Christopher Penn was talking about setting up […]
The power is not in the pen, but in the keyboard
So I always enjoy hearing about people exploiting social media and making it what it could be. Blogging guru Dave Winer recently published a rather scathing article on the very poor service by Comcast and how they are not “social media-friendly”. It used to be that only companies feared the power of printed pieces that […]
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