Archive
Category: Marketing
Racing to be first might not always be the best
I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they […]
Live from DC…it’s the Twin Tech party.
So last night was perhaps one of the greatest tech mashups of the year. Organized by iStrategyLabs CEO, Peter Corbett and sponsored by perhaps some of the DC Metropolitan area’s best technology partners like ClearSpring, SocialTimes.com, JobMatchbox.com, Tech Cocktail, AwayFind, Livingston Communications, the Northern Virginia Technology Council (NVTC), and many others, the local tech community […]
Are you down with the “Groundswell”?
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method […]
The evolution of marketing stems from the brand
I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I’m motivated and inspired to talk about what’s going on with the world of technology, the Internet and marketing. In any event, the conversation we were having began with a simple question and gradually evolved […]
Once you’re lucky, twice you’re good…but Sarah Lacy’s GREAT!
I must admit that the interview that Sarah Lacy did with Facebook founder and CEO, Mark Zuckerberg, at this past year’s South by Southwest made me first hear about who Sarah was. I’ll admit that her name was not immediately recognizable to me and when I heard about her latest book “Once You’re Lucky, Twice […]
A marketer’s take on social networking’s mortality rate
In a recent post on the Social Times, Nick O’Neill, a social media newshound (and who seems to be right up there with Mashable, TechCrunch, and Read/Write/Web in reporting great bits of news), has written that social networking sites will be “dead in two years“. That’s an interesting observation, but I think it’s going to take […]
A major shift in the search engine monopoly appears to be brewing
Apparently as first reported on Robert Scoble’s blog and repeated on Truemors.com (run by Guy Kawasaki), it appears that Microsoft’s new “alternative” strategy in working with Yahoo will wind up greatly decreasing Yahoo’s status as a search engine powerhouse and help elevate Microsoft’s search status to rival that of Google. Surely while software development company […]
Yahoo’s not giving up without a fight
Surprise…surprise…Yahoo’s troubles aren’t over. Although not enough for Microsoft, they’ve rallied around Carl Icahn to lead the charge to acquire the number two search engine. But while this theoretically could create a powerful competitor to Google, Yahoo’s board of directors are claiming that they might be better off trying to survive on their own. So […]
Break Time at SocialDevCamp East
So I’ve spent nearly several hours here at SocialDevCamp East at the University of Baltimore and I must say that I’m quite impressed with what’s been going on. Thank you to the organizers (David Troy, Ann Bernard, Keith Casey, and anyone else I forgot) for arranging cool sessions. I think that I’ve got some good […]
Mission: Impossible? How can UPS use social media to its advantage?
Yesterday, Ann Bernard (social media guru from WhyGoSolo – which is a site you must check out, by the way) posted on Twitter about her encounters with UPS and how she noticed on her receipt a message from UPS, which got me thinking about UPS’s perdicament. What exactly was the message that appeared on the receipt? […]
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