Archive
Category: Marketing
Customer care bullying no more
The Internet has truly become a great customer advocate over the years and while businesses are trying to take advantage of it to control their message and sometimes provide damage control. Unfortunately, someone forgot to tell that to upper management and the folks at customer care. With companies trying to cut down on costs, chances […]
It’s not about being social, it’s about the design
Almost on a daily basis do you hear about some new social media site emerging and how companies want to take part in the latest features that Web 2.0 has to offer. It’s always about how to engage your users and visitors to your site and keep them there long enough to convert them into […]
Know your role. Does your organization have a structure for you?
Earlier this week, a good friend of mine and I were chatting about the way companies operate with respect to the people responsible for the marketing of the product. From what he said, it was remarkably like night and day in how an agency organizes its structure versus an organization in the client arena. With […]
I’m becoming social this Spring
This is an interesting change. I’ve probably started experiencing this most recent “revolution” of social media exposure for the past couple of years, but with all the events going on in April and stretching into May, it seems that I’m becoming quite the social person…and it’s all a good thing. Just last weekend, I was […]
Live From Podcamp DC
So I’ve finally arrived at Podcamp DC and it’s been an interesting ride thus far. Stopped by the first session and learned a little about how to set up your podcast and then bailed probably a few minutes in to head over to another session where Podcast organizer Christopher Penn was talking about setting up […]
The power is not in the pen, but in the keyboard
So I always enjoy hearing about people exploiting social media and making it what it could be. Blogging guru Dave Winer recently published a rather scathing article on the very poor service by Comcast and how they are not “social media-friendly”. It used to be that only companies feared the power of printed pieces that […]
Podcamp DC, Here I Come!
So after being told that some of the people that I know are going to Podcamp DC this Saturday, I decided to see if I could register. At one point, I noticed that registration was now closed and you’d have to be bumped to the waitlist. Well, forget that! Then just yesterday I tried to […]
Have I told you that I admire Seth Godin?
In an earlier post, I had talked about “dropping names” and I’ve been astonished by the folks that I’ve encountered online – people like Robert Scoble, Geoff Livingston, Shel Israel, Jim Long, Loic Le Meur, and even Dave Winer. Not to go on a tangent or anything, but I happened to come across Robert Scoble […]
Twitter, Facebook, or Blogging: Which is a better extension of your brand?
Now before you say anything, I’m sure that all three of the above mentioned applications are probably best used in collaboration with each other to help accentuate your brand online. BUT, what I’m asking is which of the three: Twitter, Facebook, or setting up your own blog, would help create more “buzz” for your brand? […]
Get your tech foot in the door with Job Matchbox
So I was quite fortunate enough to hang out with Mr. and Mrs. Robert Neel of Job Matchbox tonight and we shot the breeze about what was going on with their site since they recently redesigned their site and a bunch of other things. As it turns out, it’s probably been a couple of months […]
You must be logged in to post a comment.