Archive
Category: Marketing
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
Take It From Mike, It’s Important To Be Consistent
I have been connected with Mike Davis on Twitter for the past few months and just today I had the pleasure of interviewing him for my series “People’s Marketers Need to Know“. We met at a local coffee shop in San Francisco where we engaged in a pretty colorful conversation that we talked about product […]
Believe Me…Agencies Get Interactive Marketing…I Think.
I was very fortunate to have the opportunity to interview Ernie Mosteller on Tuesday as part of my on-going series “People Marketer’s Need to Know“. Working as the Interactive Creative Director at Brunner (formerly known as Blattner Brunner), Ernie has been exposed to a wide array of interactive marketing, from websites to videos, emails to […]
Preview: People Marketers Want to Know – Ernie Mosteller
Preview: People Marketers Want to Know – Ernie Mosteller on 12seconds.tv
Text Messaging: A powerful medium…if you follow through
If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter, […]
Breaking News: TheLetterTwo.com Heads West
Beginning on September 3, TheLetterTwo.com will be broadcasting from the great city of San Francisco. For the past few years, I have been here in the Washington, DC area and it’s been great, but with all the marketing phenomena emerging from the Silicon Valley and Bay Area, I felt it prudent to relocate to the […]
Caution: Ideation In Progress
Tonight I had the distinct pleasure of interviewing Peter Corbett, CEO of iStrategyLabs, as I begin my new segment on this site “People Marketers Need to Know”. We filmed the interview live in front of the monthly Refresh DC meeting. Topics that we addressed included developing interactive strategies, exploring social media, and much more. iStrategyLabs […]
Preview: People Marketers Want to Know – Peter Corbett
Preview: People Marketers Want to Know – Peter Corbett on 12seconds.tv
Would you read this post?
So with all the latest things going on with the industry and marketing, one thing that I know that some people have done pretty well have been interviews with the movers and shakers of their industry. Whether it’s interviewing the CEOs or founders of startups, which the Social Times has done so well, or even […]
If Google Buys Digg, Say Hello to ‘Diggle’
Yes, I penned that myself. I figured that if people can come up with merged names like “Brangelina”, “TomKat”, and “MicroHoo”, then why not “Diggle”? But what is “Diggle”? It’s a combination of Google and Digg… As reported on TechCrunch earlier today, there are reports that the search engine giant will purchase Digg, the brainchild […]