SMS at the Movies

I was at the movie theatre today and saw a preview for a quite hilarious movie called “Balls of Fury“. The premise of this movie isn’t the point of this entry, but rather the fact that at the end of the trailer, there’s a little notice at the end that motivates the viewer to get on their phone and text the word fury to 422557 and a message will appear.

This is probably one of the first times that I saw this at the theatre, but definitely not something new in the world of interactive marketing.