Here are some fascinating bits of statistical news you might be interested in…
US Mobile Advertising Forecast
- $1.4 billion – size of mobile ad market in 2012
- $2.1 billion – a-sponsored directory assistance calls in 2012
- 91.7 million – number of mobile internet users in 2012
Source: The Kelsey Group
Percentage of US consumers that use social networking sites
- Teenagers (12-17): 47% have a profile and contact users, 6% have a profile but do not contact users, 6% use a social networking site but no profile, and 41% don’t use networking sites.
- Young Adults (18-21): 69% have a profile and contact users, 5% have a profile but do not contact users, 6% use a social networking site but no profile, and 20% don’t use networking sites.
- All Adults (18+): 20% have a profile and contact users, 5% have a profile but do not contact users, 5% use a social networking site but no profile, and 71% don’t use networkings ites.
Source: Forrester Research
Do these numbers shock anyone? The mobile marketing industry is rapidly growing, but as more kids grow older, they stop using the social networking sites?
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