Archive
Category: Marketing
Getting someone to deal with the web. Don’t deal with it yourself.
About a couple of years ago, I attended a tourism marketing seminar at George Washington University in Washington, DC that targeted specifically destinations and their online marketing programs. There were representatives from the Department of Commerce, Annapolis, Virginia, Massachusetts, and even Washington, DC. One of the items that came up was that people in destinations […]
Getting back to basics. What you need to get online.
Often times we think that it’s easy to establish a web presence. But perhaps there are those individuals and/or companies who are just starting off and think that there’s just too much information out there that they simply don’t know where to begin. The great folks at Network Solutions have put together an online video […]
My experience with Twitter: a collaboration of tips
I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]
Economics can cause a shift in interactive strategy
With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
Take It From Mike, It’s Important To Be Consistent
I have been connected with Mike Davis on Twitter for the past few months and just today I had the pleasure of interviewing him for my series “People’s Marketers Need to Know“. We met at a local coffee shop in San Francisco where we engaged in a pretty colorful conversation that we talked about product […]
Believe Me…Agencies Get Interactive Marketing…I Think.
I was very fortunate to have the opportunity to interview Ernie Mosteller on Tuesday as part of my on-going series “People Marketer’s Need to Know“. Working as the Interactive Creative Director at Brunner (formerly known as Blattner Brunner), Ernie has been exposed to a wide array of interactive marketing, from websites to videos, emails to […]
Preview: People Marketers Want to Know – Ernie Mosteller
Preview: People Marketers Want to Know – Ernie Mosteller on 12seconds.tv
Text Messaging: A powerful medium…if you follow through
If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter, […]
Breaking News: TheLetterTwo.com Heads West
Beginning on September 3, TheLetterTwo.com will be broadcasting from the great city of San Francisco. For the past few years, I have been here in the Washington, DC area and it’s been great, but with all the marketing phenomena emerging from the Silicon Valley and Bay Area, I felt it prudent to relocate to the […]
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