Archive
Category: Marketing
Do you trust people online like you would offline?
I’ve been ranting on this blog about how you should be authentic when you interact with people online either via email, blogs, websites, or any other web means. Quite recently, I received an epiphany about being authentic. Currently while in-between jobs, I’ve gone through several recruiters (which will remain nameless for the sake of this […]
My rebuttal on “Who Owns Social Media”
So earlier tonight, I attended Chris Heuer’s Social Media Club at the offices of CBS Interactive. The topic of tonight’s session was “Who Owns Social Media” and had a panel of public relations, advertising, and marketing folks moderated by Seesmic’s own Cathy Brooks. The discussion seemed to center on the differences between marketers and folks […]
Your analytics can provide you with info on your content
About a week or so ago, I saw a tweet on Twitter from my friend Shashi, Network Solution’s Social Media Swami, with an interesting dilemma: he saw on that people were coming to his blog after searching for the phrase “what does interspersed mean”. Interestingly enough, what he said caused me to write this post. […]
Getting someone to deal with the web. Don’t deal with it yourself.
About a couple of years ago, I attended a tourism marketing seminar at George Washington University in Washington, DC that targeted specifically destinations and their online marketing programs. There were representatives from the Department of Commerce, Annapolis, Virginia, Massachusetts, and even Washington, DC. One of the items that came up was that people in destinations […]
Getting back to basics. What you need to get online.
Often times we think that it’s easy to establish a web presence. But perhaps there are those individuals and/or companies who are just starting off and think that there’s just too much information out there that they simply don’t know where to begin. The great folks at Network Solutions have put together an online video […]
My experience with Twitter: a collaboration of tips
I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]
Economics can cause a shift in interactive strategy
With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
Take It From Mike, It’s Important To Be Consistent
I have been connected with Mike Davis on Twitter for the past few months and just today I had the pleasure of interviewing him for my series “People’s Marketers Need to Know“. We met at a local coffee shop in San Francisco where we engaged in a pretty colorful conversation that we talked about product […]
Believe Me…Agencies Get Interactive Marketing…I Think.
I was very fortunate to have the opportunity to interview Ernie Mosteller on Tuesday as part of my on-going series “People Marketer’s Need to Know“. Working as the Interactive Creative Director at Brunner (formerly known as Blattner Brunner), Ernie has been exposed to a wide array of interactive marketing, from websites to videos, emails to […]
You must be logged in to post a comment.