Archive
Category: Marketing
Assembling your very own interactive dream team in-house
If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method, […]
Using all the tools at your disposal to listen.
If you’ve ever seen Gary Vaynerchuk in person or caught him online doing one of his Wine Library TV episodes on UStream or any other crazy antics, you’ll know that he pays attention to his customers. Period. Just catch him on UStream doing a random chat session and ask him some questions about wine and […]
Everything (basic) you’d like to know about social bookmarking, but were afraid to ask
I’ve used some of the major social bookmarking applications out in the world wide web over the past couple of years and each one is pretty different, but has its own use nevertheless. If you’d like to know about what social bookmarking is, here’s how Wikipedia defines it: is a method for Internet users to […]
Social Causes 2.0
Everyone basically knows that the web has grown to become a place for raising awareness about the plight of humankind. Whether it’s the disasters in New Orleans through hurricanes or wildfires in California or even with human-created disasters such as Darfur, the Internet has become a beacon of hope of spreading the word and inciting […]
Promote self less and value more.
A press release was issued today by self-described “The Powerful Promoter” Matt Bacak that highlighted his recent success on Twitter and Facebook. What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found […]
Personality may not be included but it’s not hard to create.
About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message: Thanks for your friend request, I just approved it. Let […]
Social Media is not REactive. It’s PROactive
Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that […]
There’s a Difference Between Marketing and PR. Leave Social Media out of It.
Last night I attended a panel discussion at the Horn Group in San Francisco which featured some interesting folks on the dais. The topic of the discussion: “Is Social Media Killing PR?” I don’t think that it is and simply because social media along with other interactive media are merely tools designed to support the […]
The Internet: the 21st century newspaper
I recently got a landline at my place and within a few days started receiving telemarketer sales calls. What is so surprising is that I received at least three separate calls from the Mercury News in which they were soliciting me to sign up for a one month trial period where they could survey me […]
Make the Internet work for your business
If you’re trying to start building your web presence, then chances are that you’ve heard of Network Solutions and the array of services that they offer, perhaps most notably being a registrar of domains. They are also pretty well known for trying to support small businesses in their effort to get their web presence off […]
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