Archive
Category: Marketing
Social Causes 2.0
Everyone basically knows that the web has grown to become a place for raising awareness about the plight of humankind. Whether it’s the disasters in New Orleans through hurricanes or wildfires in California or even with human-created disasters such as Darfur, the Internet has become a beacon of hope of spreading the word and inciting […]
Promote self less and value more.
A press release was issued today by self-described “The Powerful Promoter” Matt Bacak that highlighted his recent success on Twitter and Facebook. What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found […]
Personality may not be included but it’s not hard to create.
About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message: Thanks for your friend request, I just approved it. Let […]
Social Media is not REactive. It’s PROactive
Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that […]
There’s a Difference Between Marketing and PR. Leave Social Media out of It.
Last night I attended a panel discussion at the Horn Group in San Francisco which featured some interesting folks on the dais. The topic of the discussion: “Is Social Media Killing PR?” I don’t think that it is and simply because social media along with other interactive media are merely tools designed to support the […]
The Internet: the 21st century newspaper
I recently got a landline at my place and within a few days started receiving telemarketer sales calls. What is so surprising is that I received at least three separate calls from the Mercury News in which they were soliciting me to sign up for a one month trial period where they could survey me […]
Make the Internet work for your business
If you’re trying to start building your web presence, then chances are that you’ve heard of Network Solutions and the array of services that they offer, perhaps most notably being a registrar of domains. They are also pretty well known for trying to support small businesses in their effort to get their web presence off […]
Do you trust people online like you would offline?
I’ve been ranting on this blog about how you should be authentic when you interact with people online either via email, blogs, websites, or any other web means. Quite recently, I received an epiphany about being authentic. Currently while in-between jobs, I’ve gone through several recruiters (which will remain nameless for the sake of this […]
My rebuttal on “Who Owns Social Media”
So earlier tonight, I attended Chris Heuer’s Social Media Club at the offices of CBS Interactive. The topic of tonight’s session was “Who Owns Social Media” and had a panel of public relations, advertising, and marketing folks moderated by Seesmic’s own Cathy Brooks. The discussion seemed to center on the differences between marketers and folks […]
Your analytics can provide you with info on your content
About a week or so ago, I saw a tweet on Twitter from my friend Shashi, Network Solution’s Social Media Swami, with an interesting dilemma: he saw on that people were coming to his blog after searching for the phrase “what does interspersed mean”. Interestingly enough, what he said caused me to write this post. […]
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