Archive
Category: Marketing
Case Study: Haamonii Shochu & The Social Media Experience
Last night at the Social Media Club (#smcsfsv) monthly meeting, I took part in perhaps the most interesting discussion that I’ve had since I’ve arrived in San Francisco. The topic of the conversation was about the “Social Media Ecosystem” and it was led by Ravit Lichtenberg, Founder and Chief Strategist of Ustrategy LLC, and who is an […]
Look Beyond Mobile To Put “New York” To Work
Earlier this week I happened to catch a commercial for VH1’s new reality show called New York Goes To Work where one of the former contestants on season one of Flavor of Love is out to try and do some form of work and if she does a good job, she’ll win $10,000, but not, she gets […]
Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL
Once again a big brand name has fallen ill in the world of public relations and in the face of a growing crisis. At one point it was JetBlue, then it was Motrin, and now it has become fast-food giant Kentucky Fried Chicken. You may have heard that the restaurant chain recently promoted its grilled […]
Listen To Your Customers. Did You Hear What I Said?
I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s […]
Search Marketing “In-A-Box” Made Possible By Yield Software
Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues […]
Turning to the Internet for Success during a Recession – Part 3 – Online Advertising
As with all typical marketing programs, companies feel that they must advertise in every medium to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well, you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner advertising, and […]
Hiring for college credit. Be a Twintern.
Help wanted. That’s how the post appeared. If you looked at today’s edition of the New York Times, there was an article where Pizza Hut is looking for a social media intern. Basically they’re looking for someone who knows social media & is very familiar with Twitter. There’s a couple of issues that I have […]
Bloggers may be influencers but don’t decide things for you
I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]
How to hack into conferences and get noticed
Objective: To attend a tech/web conference and get noticed while having maximum exposure. I got this latest blog post idea from soon-to-be author and owner of Duck9 (and a great networker) Larry Chiang from “What They Don’t Teach You at Stanford Business School” and you should read his earlier version of how to work a conference. […]
Are contextual ads on a blog a good thing?
In one of my upcoming posts on Network Solution’s small business blog “Solutions Are Power“, I wanted to take a look at ad-serving software. But in order to do that, I’m going to need your help and get some of your thoughts about which ones are good and which ones aren’t. For me, I’m trying […]
You must be logged in to post a comment.