Archive
Category: Marketing
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]
Mobile usage isn’t the same for all in the US.
In a recent study published on eMarketer, it seems that the mobile usage in the United States isn’t as high as you might imagine it to be. According to the National Center for Health Statistics (NCHS), in 2007 only 15% of all households were wireless or mobile-only – with the adults constituting 13.7% of the […]
I’m getting my fix at SolutionsArePower.com
A lot of interesting things are happening in my life while I’m going through right now but one thing that I’d like to announce on this blog is my latest foray into being taken serious professionally. As you may know, Network Solutions has a great blog at SolutionsArePower.com that’s full of resources and tips for […]
Don’t Strain Your Brain. It’s Not That Hard To Put The “Public” Back In Public Relations.
During South by Southwest, I had heard that Brian Solis would be having a book signing for his latest collaborative work of art (this time with Deirdre Breakenridge) “Putting the Public Back in Public Relations“. So I went out and bought it at the bookstore (and immediately got it signed). After reading his last book […]
Zappos.com shows that customer service is a good thing.
View more presentations from zappos. One of the two keynotes that I attended at South by Southwest last week that I really enjoyed as given by Zappos.com CEO Tony Hsieh. Zappos is one of the biggest brands that I know that not only “gets it” when it comes to exploiting Internet technology, but also really […]
No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.
A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn’t heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was […]
A litmus test for social media experts
So I was thinking ealier today about writing something on how to gauge the true strength and qualifications of a social media expert. However, my inspiration for this post stemmed from reading Geoff Livingston’s blog posts on social media carpetbagging and tell-tale signs that you have a strong social media consultant and after further reading […]
The Attack on Conversation: a big mea culpa?
We’ve all been guilty of it…putting our foot in our mouth and saying something either over the air or online that we regret and can’t take back. I know I have, but when it comes to negativity or praise for our brand or company, why are people attacking how it’s handled? Over the past few […]
Gary Vaynerchuk: Bringing the thunder to a computer near you
Practically everyone who’s online has heard of Gary Vaynerchuk, the successful entrepeneur who started Wine Library TV and has grown it into the “empire” that it has become. And just how did he do this? Through practicing what he preaches and also taking advantage of the Internet. Many people will say that President Obama exploited […]
Lessons learned from a website redesign
I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away […]
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