Archive
Category: Marketing
Bloggers may be influencers but don’t decide things for you
I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]
How to hack into conferences and get noticed
Objective: To attend a tech/web conference and get noticed while having maximum exposure. I got this latest blog post idea from soon-to-be author and owner of Duck9 (and a great networker) Larry Chiang from “What They Don’t Teach You at Stanford Business School” and you should read his earlier version of how to work a conference. […]
Are contextual ads on a blog a good thing?
In one of my upcoming posts on Network Solution’s small business blog “Solutions Are Power“, I wanted to take a look at ad-serving software. But in order to do that, I’m going to need your help and get some of your thoughts about which ones are good and which ones aren’t. For me, I’m trying […]
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]
Mobile usage isn’t the same for all in the US.
In a recent study published on eMarketer, it seems that the mobile usage in the United States isn’t as high as you might imagine it to be. According to the National Center for Health Statistics (NCHS), in 2007 only 15% of all households were wireless or mobile-only – with the adults constituting 13.7% of the […]
I’m getting my fix at SolutionsArePower.com
A lot of interesting things are happening in my life while I’m going through right now but one thing that I’d like to announce on this blog is my latest foray into being taken serious professionally. As you may know, Network Solutions has a great blog at SolutionsArePower.com that’s full of resources and tips for […]
Don’t Strain Your Brain. It’s Not That Hard To Put The “Public” Back In Public Relations.
During South by Southwest, I had heard that Brian Solis would be having a book signing for his latest collaborative work of art (this time with Deirdre Breakenridge) “Putting the Public Back in Public Relations“. So I went out and bought it at the bookstore (and immediately got it signed). After reading his last book […]
Zappos.com shows that customer service is a good thing.
View more presentations from zappos. One of the two keynotes that I attended at South by Southwest last week that I really enjoyed as given by Zappos.com CEO Tony Hsieh. Zappos is one of the biggest brands that I know that not only “gets it” when it comes to exploiting Internet technology, but also really […]
No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.
A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn’t heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was […]
A litmus test for social media experts
So I was thinking ealier today about writing something on how to gauge the true strength and qualifications of a social media expert. However, my inspiration for this post stemmed from reading Geoff Livingston’s blog posts on social media carpetbagging and tell-tale signs that you have a strong social media consultant and after further reading […]
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