Archive
Category: Marketing
Search Marketing “In-A-Box” Made Possible By Yield Software
Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues […]
Turning to the Internet for Success during a Recession – Part 3 – Online Advertising
As with all typical marketing programs, companies feel that they must advertise in every medium to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well, you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner advertising, and […]
Hiring for college credit. Be a Twintern.
Help wanted. That’s how the post appeared. If you looked at today’s edition of the New York Times, there was an article where Pizza Hut is looking for a social media intern. Basically they’re looking for someone who knows social media & is very familiar with Twitter. There’s a couple of issues that I have […]
Bloggers may be influencers but don’t decide things for you
I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]
How to hack into conferences and get noticed
Objective: To attend a tech/web conference and get noticed while having maximum exposure. I got this latest blog post idea from soon-to-be author and owner of Duck9 (and a great networker) Larry Chiang from “What They Don’t Teach You at Stanford Business School” and you should read his earlier version of how to work a conference. […]
Are contextual ads on a blog a good thing?
In one of my upcoming posts on Network Solution’s small business blog “Solutions Are Power“, I wanted to take a look at ad-serving software. But in order to do that, I’m going to need your help and get some of your thoughts about which ones are good and which ones aren’t. For me, I’m trying […]
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]
Mobile usage isn’t the same for all in the US.
In a recent study published on eMarketer, it seems that the mobile usage in the United States isn’t as high as you might imagine it to be. According to the National Center for Health Statistics (NCHS), in 2007 only 15% of all households were wireless or mobile-only – with the adults constituting 13.7% of the […]
I’m getting my fix at SolutionsArePower.com
A lot of interesting things are happening in my life while I’m going through right now but one thing that I’d like to announce on this blog is my latest foray into being taken serious professionally. As you may know, Network Solutions has a great blog at SolutionsArePower.com that’s full of resources and tips for […]
Don’t Strain Your Brain. It’s Not That Hard To Put The “Public” Back In Public Relations.
During South by Southwest, I had heard that Brian Solis would be having a book signing for his latest collaborative work of art (this time with Deirdre Breakenridge) “Putting the Public Back in Public Relations“. So I went out and bought it at the bookstore (and immediately got it signed). After reading his last book […]
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