Archive
Category: Marketing
Should Agency’s Be Responsible for User-Generated Content?
In a recent conversation that I had with two different friends from two very different agencies, a topic about how they are responsible for being the “face” of their client on social networking sites and applications. I can see from a company size standpoint how agencies find the need for them to maintain the online […]
Does Social Media Influence Travel Decisions?
A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make […]
Why The San Francisco MUNI System Needs To Be Online
I’ve lived here in San Francisco for nearly a year now and everywhere I’ve gone in the city I’ve ridden the public transit system known as MUNI. It’s an alright mode of transit when you want to get from point A to point B, but the one thing that I’ve noticed is that it’s hard just […]
It’s All About Timing
Recent events have motivated me to write this blog post. Often times I find myself thinking about topics to write about and then soon enough, a new event happens whether it be a marketing campaign, news, technology development, etc that just reinforces my topic. This post is no exception to that rule. It’s all about […]
It’s A New Adventure With A New Twitter Handle
Nearly three years ago, I started using the microblogging service known as Twitter and back then I was stuck on the fact that anonymity online played a big role in how “cool” you were. So compromising my need to have my “coolness” plus some recognition of who I was, I came up with the Twitter […]
Hire Me: What Do I Do?
A lot of people have been asking me lately what do I do and I’ve tried my best to give them an accurate representation of just who I am and what I’m looking for. Something that Forrester Research analyst Jeremiah Owyang asked me during a conversation we had at a Twitter conference in San Francisco […]
Artificial Communities Suck. Let Your Community Grow Naturally.
If you’ve been looking at the future of social media, it’s not about the tools or the tactics on engaging your customers. It’s your customers engaging each other. This was the central theme that was offered by Chris Pirillo in his presentation during WordCamp last Saturday. When you’re trying to build a community, it’s not […]
A New Search Engine Is (Apparently) Born
So if you haven’t heard, the latest news coming from the technology world is that Microsoft is set to unveil its latest attempt at squashing the search engine giants Yahoo and Google. How exactly? By revamping their existing search engine with a totally new method of conducting search queries online. So dubbed “Bing”, it was […]
Managing ROI for Community Managers
 Graphic credit: Buzz Canuck Earlier this month, I responded to a question that was posed by a friend on Twitter about her role as a community manager. There was an issue about determining what return on investment (ROI) there is for having a community manager working within a particular company. Is there one? Shouldn’t we […]
Value Relationships, Not Get Twitter Rich Schemes
I thought I had covered this issue in a previous post, but looking back I don’t think as adamantly as I had hoped, but with recent issues surrounding Twitter, it seems that I might need to be a little bit more vocal. As you know in the past couple of months, Twitter has become the […]
You must be logged in to post a comment.