Archive
Category: Marketing
Why Are You Still Spending Money Offline?
I’ve always been a die-hard promoter of the Internet. I’ve loved working on campaigns and telling people why they need to be marketing in the online space for several years and truly enjoyed its scalability and the advancements that have been made. Supposedly that makes me an evangelist? Well in the right context, I would […]
The Holy Grail: Having A One-Stop Shop For Online Marketing
Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage […]
Got Whuffie? Then You’ve Got Social Cred
I probably didn’t need to buy this book. I’m serious. I probably didn’t. I’ve heard so many good things about Tara Hunt, the author of The Whuffie Factor, on her speaking and presentations and how awesome they are. So when I finally got a chance to hear her speak, it was about five of the […]
A Talking Dog. A Purple Cow. Something Unique & Creative.
Just last week I was fortunate enough to watch the movie Up! in the theatre and the above scene got me thinking about one of the character’s reaction and how it relates so closely to one of my favorite books, The Purple Cow by Seth Godin. In the above clip, the stars of the movie […]
What “American Idol” Can Teach Us About Crowdsourcing
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on May 27, 2009. If you’ve been living under a rock over the past few days, you may not have known that a new American Idol was crowned. But we’re not here to debate whether […]
The Power Behind A Sale Is With The Relationship In Real Life?
As shocking as this turns out, it appears that a recent eMarketer.com report has the role of the influencer not in the hands of the bloggers or the marketers, but rather the friends you associate with…in real life. Yes, that’s right. The study pretty much states what us online marketers have been saying the complete […]
Should Agency’s Be Responsible for User-Generated Content?
In a recent conversation that I had with two different friends from two very different agencies, a topic about how they are responsible for being the “face” of their client on social networking sites and applications. I can see from a company size standpoint how agencies find the need for them to maintain the online […]
Does Social Media Influence Travel Decisions?
A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make […]
Why The San Francisco MUNI System Needs To Be Online
I’ve lived here in San Francisco for nearly a year now and everywhere I’ve gone in the city I’ve ridden the public transit system known as MUNI. It’s an alright mode of transit when you want to get from point A to point B, but the one thing that I’ve noticed is that it’s hard just […]
It’s All About Timing
Recent events have motivated me to write this blog post. Often times I find myself thinking about topics to write about and then soon enough, a new event happens whether it be a marketing campaign, news, technology development, etc that just reinforces my topic. This post is no exception to that rule. It’s all about […]
You must be logged in to post a comment.