Archive
Category: Marketing
The Attack on Conversation: a big mea culpa?
We’ve all been guilty of it…putting our foot in our mouth and saying something either over the air or online that we regret and can’t take back. I know I have, but when it comes to negativity or praise for our brand or company, why are people attacking how it’s handled? Over the past few […]
Gary Vaynerchuk: Bringing the thunder to a computer near you
Practically everyone who’s online has heard of Gary Vaynerchuk, the successful entrepeneur who started Wine Library TV and has grown it into the “empire” that it has become. And just how did he do this? Through practicing what he preaches and also taking advantage of the Internet. Many people will say that President Obama exploited […]
Lessons learned from a website redesign
I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away […]
Social Media Works Regardless of Your Feeling On Buzz Words
On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were […]
No point in trying to control your message now…now is gone.
Every business & marketing book that I’ve read over the past several years have had some different meaning to me and the latest book by Geoff Livingston is no exeception. “now is gone” has been named as a book to read & is widely considered as a primer for executives & entrepeneurs to learn social […]
Ignore what others are doing. You know how to best talk to your community.
WineLibrary.TV’s very own Gary Vaynerchuk posted his latest video on his website, it got me thinking about a couple of things. The topic of today’s video was that “1 show doesn’t fit all”. So what’s that saying? Well Gary’s point was that just because someone has a success with a specific program or campaign, doesn’t mean that it […]
Tribes: Seth Godin won’t lead you to the promised land, but he’ll give you directions.
A few months ago I received Seth Godin’s new book “Tribes: We Need You to Lead Us“, but only recently have I had a chance to read it. Having read his latest book, I must say that Seth has written another successful book. What’s this book Tribes about anyways? Well basically it’s focusing on the fact […]
Here’s my pitch to you. Are you buying it?
During the holiday season, I recently thought about what people are doing online. One thing that came to mind was the fact that marketers and public relation folks are “pitching” bloggers and other digital influencers without any regards for how to do it right. The concept of “pitching” got me thinking about if I had […]
Traveling Online: Making Your Destination More Interactive
A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is […]
Usability: where customers are always right
There’s something to be said about the above picture (credit: Guy Kawasaki) featuring Sir Richard Branson of Virgin fame himself polishing the shoe of legendary venture capitalist and Apple evangelist Guy Kawasaki in Moscow. The premise behind this very informative photo? According to Guy Kawasaki himself… Richard Branson is speaking before me. He asks me […]
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