Archive
Category: Marketing
Social Media Works Regardless of Your Feeling On Buzz Words
On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were […]
No point in trying to control your message now…now is gone.
Every business & marketing book that I’ve read over the past several years have had some different meaning to me and the latest book by Geoff Livingston is no exeception. “now is gone” has been named as a book to read & is widely considered as a primer for executives & entrepeneurs to learn social […]
Ignore what others are doing. You know how to best talk to your community.
WineLibrary.TV’s very own Gary Vaynerchuk posted his latest video on his website, it got me thinking about a couple of things. The topic of today’s video was that “1 show doesn’t fit all”. So what’s that saying? Well Gary’s point was that just because someone has a success with a specific program or campaign, doesn’t mean that it […]
Tribes: Seth Godin won’t lead you to the promised land, but he’ll give you directions.
A few months ago I received Seth Godin’s new book “Tribes: We Need You to Lead Us“, but only recently have I had a chance to read it. Having read his latest book, I must say that Seth has written another successful book. What’s this book Tribes about anyways? Well basically it’s focusing on the fact […]
Here’s my pitch to you. Are you buying it?
During the holiday season, I recently thought about what people are doing online. One thing that came to mind was the fact that marketers and public relation folks are “pitching” bloggers and other digital influencers without any regards for how to do it right. The concept of “pitching” got me thinking about if I had […]
Traveling Online: Making Your Destination More Interactive
A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is […]
Usability: where customers are always right
There’s something to be said about the above picture (credit: Guy Kawasaki) featuring Sir Richard Branson of Virgin fame himself polishing the shoe of legendary venture capitalist and Apple evangelist Guy Kawasaki in Moscow. The premise behind this very informative photo? According to Guy Kawasaki himself… Richard Branson is speaking before me. He asks me […]
Assembling your very own interactive dream team in-house
If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method, […]
Using all the tools at your disposal to listen.
If you’ve ever seen Gary Vaynerchuk in person or caught him online doing one of his Wine Library TV episodes on UStream or any other crazy antics, you’ll know that he pays attention to his customers. Period. Just catch him on UStream doing a random chat session and ask him some questions about wine and […]
Everything (basic) you’d like to know about social bookmarking, but were afraid to ask
I’ve used some of the major social bookmarking applications out in the world wide web over the past couple of years and each one is pretty different, but has its own use nevertheless. If you’d like to know about what social bookmarking is, here’s how Wikipedia defines it: is a method for Internet users to […]
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