Archive
Category: Marketing
Dear President Obama: When Will You Start Talking “To” Us, Not “At” Us?
For the past several years, I’ve put up with politicians getting used to technology and then finding themselves being “successful” in their political campaigns because they’ve “discovered” social media. I find it especially troubling when the only time people communicate with the public is when they actually need them (e.g. votes on election day or […]
Understanding Emails Will Help Car Dealerships Understand Customers
Nearly two years ago, I relocated myself to the Washington, DC Metro Area and realized that I needed a car. Having never bought a new car before, I consulted my father and he helped me pick out some cars that I might be interested in. Once I’ve selected the make and model that I wanted […]
Monitoring Content Can’t Be This Easy. LazyFeed Says It Can.
At last Friday’s TechCrunch event, several startups were featured with some even launching or releasing new products that very day. LazyFeed just happened to be one of them, but with an interesting twist. Don’t let the name fool you. LazyFeed isn’t some “crazy web application that outsources the services to India where they’ll report back […]
Crowdsourcing Your Employee Requirements.
Last week while walking through the streets of San Francisco, I was reading a tweet by Forrester Research analyst Jeremiah Owyang that stated electronics retail giant Best Buy was looking to hire a digital strategist. Immediately I clicked on the link and read something amazing: they were looking for someone who at the very least […]
Why Are You Still Spending Money Offline?
I’ve always been a die-hard promoter of the Internet. I’ve loved working on campaigns and telling people why they need to be marketing in the online space for several years and truly enjoyed its scalability and the advancements that have been made. Supposedly that makes me an evangelist? Well in the right context, I would […]
The Holy Grail: Having A One-Stop Shop For Online Marketing
Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage […]
Got Whuffie? Then You’ve Got Social Cred
I probably didn’t need to buy this book. I’m serious. I probably didn’t. I’ve heard so many good things about Tara Hunt, the author of The Whuffie Factor, on her speaking and presentations and how awesome they are. So when I finally got a chance to hear her speak, it was about five of the […]
A Talking Dog. A Purple Cow. Something Unique & Creative.
Just last week I was fortunate enough to watch the movie Up! in the theatre and the above scene got me thinking about one of the character’s reaction and how it relates so closely to one of my favorite books, The Purple Cow by Seth Godin. In the above clip, the stars of the movie […]
What “American Idol” Can Teach Us About Crowdsourcing
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on May 27, 2009. If you’ve been living under a rock over the past few days, you may not have known that a new American Idol was crowned. But we’re not here to debate whether […]
The Power Behind A Sale Is With The Relationship In Real Life?
As shocking as this turns out, it appears that a recent eMarketer.com report has the role of the influencer not in the hands of the bloggers or the marketers, but rather the friends you associate with…in real life. Yes, that’s right. The study pretty much states what us online marketers have been saying the complete […]
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