Archive
Category: Marketing
Putting a New Spin On TheLetterTwo.com.
It’s been a couple of years in the making and you can see the evolution of this “brand” that I started over the past few years. It started out all so simple with a basic design that I felt would highlight my web design ability. Starting off with a simple HTML website and subsequent pages, […]
What CMOs Are Really Thinking About Search In The Realm of Digital Marketing
Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the […]
What Happens When You Think Your Customers Will Kowtow To You?
It’s often a good thing I’m using Twitter because otherwise I wouldn’t have come across this great new video that explains a lot and demonstrates the power of a community. As you may know, currently President Obama is trying to get his health care reform bill passed in the United States Congress and everyone is […]
Basic Bootcamp For Email Marketing
I once wrote a blog post that covered what some important, yet confusing and probably overlooked, piece of legislation passed by the United States Congress several years ago. After writing that blog post, I was looking at what the theme of it was. Originally it was supposed to cover just what the piece of legislation […]
iStrategyLabs: Solving Problems For Companies Through Use of Social Media
I’ve been a fan of Peter Corbett’s for quite some time and there’s just no reason why I shouldn’t. If you’re thinking that this is a rehash of my #FollowFriday post where I called him one a “Capital Innovator”, I’m sorry to disappoint you as I’m not calling attention to that post, but rather I’m […]
Brand Engagement Measured On The Social Web
Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and […]
Dear President Obama: When Will You Start Talking “To” Us, Not “At” Us?
For the past several years, I’ve put up with politicians getting used to technology and then finding themselves being “successful” in their political campaigns because they’ve “discovered” social media. I find it especially troubling when the only time people communicate with the public is when they actually need them (e.g. votes on election day or […]
Understanding Emails Will Help Car Dealerships Understand Customers
Nearly two years ago, I relocated myself to the Washington, DC Metro Area and realized that I needed a car. Having never bought a new car before, I consulted my father and he helped me pick out some cars that I might be interested in. Once I’ve selected the make and model that I wanted […]
Monitoring Content Can’t Be This Easy. LazyFeed Says It Can.
At last Friday’s TechCrunch event, several startups were featured with some even launching or releasing new products that very day. LazyFeed just happened to be one of them, but with an interesting twist. Don’t let the name fool you. LazyFeed isn’t some “crazy web application that outsources the services to India where they’ll report back […]
Crowdsourcing Your Employee Requirements.
Last week while walking through the streets of San Francisco, I was reading a tweet by Forrester Research analyst Jeremiah Owyang that stated electronics retail giant Best Buy was looking to hire a digital strategist. Immediately I clicked on the link and read something amazing: they were looking for someone who at the very least […]
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