Archive
Category: Marketing
Augie Storyteller Makes AI Movie Magic Accessible For Everyone
Aug X Labs, known for the AI-powered video creation tool Augie, has developed a new product called Augie Storyteller. This consumer-centric tool allows individuals to transform their ideas into AI-crafted cinematic fables, offering a unique and enjoyable way to engage with artificial intelligence while creating compelling stories. Since its launch in public beta in May, […]
10 First-Timer Tips On How To Launch A Podcast
“We should start a podcast,” my friend Gregarious Narain told me. It was 2021 and we were looking for opportunities to create content—he as a startup founder and me as a two-time journalist searching for an outlet to interview exceptional personalities. That day’s planning ultimately led to us launching “The Created Economy” podcast. As we […]
GenAI Infographic Highlights Tech’s Impact and the Startups Making Waves
The release of ChatGPT by Open AI a year ago heralded a new wave of startups built around Generative AI, or GenAI. And the technology quickly entered the mainstream, integrating into many apps we use today, from mobile operating systems to productivity software on computers. Even so, how large has the GenAI landscape grown? A […]
Flipboard’s ActivityPub Embrace Sparks Content Revolution in the Fediverse
When the iPad debuted nearly 14 years ago, one app highlighted how we’d experience curated content on tablets. Flipboard* that day generated buzz because of how users “flipped” through it. Since then, the company has actively worked to enhance how it exposes people to ideas and stories. With Magazines as its atomic unit, Flipboard enables […]
How AI Search Might Impact Your SEO
Digital marketers dedicated years to optimizing websites, creating content tailored to keyword phrases in attempts to outperform search engine algorithms. However, the introduction of artificial intelligence (AI) in Microsoft Bing and Google may have completely transformed the landscape of search engine optimization (SEO), potentially playing a significant role in affecting site traffic. Making Search Work […]
Augie, the AI-Powered Video Creation App, Now In Public Beta
There’s a new entrant in the social video creation space and it’s betting its simplistic workflow and use of artificial intelligence will win you over. The brainchild of Aug X Labs, Augie aims to turn your script, narration or your webcam recording into a custom video. It’s now available in a public beta. The Shift […]
Instagram’s Latest Move Fails To Sound Death Knell For Linktree And Other ‘Link In Bio’ Startups
You can now add up to five links to your Instagram profile, something Meta chief executive Mark Zuckerberg remarked was “probably one of the most requested features we’ve had.” But while creators celebrated the news, headlines were being published questioning the future viability of the so-called “link in bio” startups, namely Linktree. Though it’s understandable […]
The Secret to Innovation Rests With Knowing Thy Customers
As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but […]
User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Companies created tools to facilitate communication from marketing managers and customer service agents to these influencers. Several, including Buddy Media […]
Klout’s Role in the Weaponization of Influence
For some, it’s considered to be the punch line to a joke or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the […]