Archive
Category: Marketing
Instagram’s Latest Move Fails To Sound Death Knell For Linktree And Other ‘Link In Bio’ Startups
You can now add up to five links to your Instagram profile, something Meta chief executive Mark Zuckerberg remarked was “probably one of the most requested features we’ve had.” But while creators celebrated the news, headlines were being published questioning the future viability of the so-called “link in bio” startups, namely Linktree. Though it’s understandable […]
The Secret to Innovation Rests With Knowing Thy Customers
As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but […]
User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Companies created tools to facilitate communication from marketing managers and customer service agents to these influencers. Several, including Buddy Media […]
Klout’s Role in the Weaponization of Influence
For some, it’s considered to be the punch line to a joke or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the […]
Why Salesforce’s Quest For $20 Billion Rests With AppExchange and Trailhead
Last November, Marc Benioff declared his company would generate $20 billion in revenue by 2022. The declaration by Salesforce’s chief executive came after the company successfully beat analyst expectations in its Q4 earnings, where it revealed it had also passed a revenue milestone of $10 billion for the fiscal year. The growth was attributed to more […]
Google Targets Emotions With Acquisition of GIF Platform Tenor
Google has long dominated the search space, putting the likes of Yahoo, Excite, Ask Jeeves, Cuil, and others largely out of business. Consequentially it also resulted in overwhelming superiority when it comes to advertising, although it’s being rivaled by Facebook. But for Google to maintain its advantage, it needs to look to other ways people […]
How A Dog-Eared Filter Got Tech To Think Camera-First
As the adage goes, the best camera is the one that’s with you. Each successive generation of devices continues to improve the quality of captured and shared photos, and tech companies are actively seeking to capitalize on the generated media proliferation. But it’s one thing to request access to the camera and gallery on someone’s […]
Facebook Risks Biting The Hand That Feeds It
Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something much more significant. Facebook is […]
In ‘Intercom on Marketing’, Prioritize The Why Over The How
I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something […]
Square Targets Larger Businesses With Robust Register Point-of-Sale Solution
As businesses get larger, the need for additional bells and whistles around particular technologies increases, and this is certainly the case with merchants and retailers with physical brick and mortar stores. Determining what’s right for a business is based on their growth and current standing — if you’re just starting, you may be looking for […]
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