Archive
Category: Marketing
Zendesk’s New AI Resolution Platform Aims to Tackle Customer Service’s Biggest Question
Zendesk CEO Tom Eggemeier recently faced a common customer service frustration. While traveling, he used an airline chatbot to rebook a missed connecting flight before losing connectivity. But when he landed and reconnected, the virtual agent had no memory of the conversation. Worse, the human agent he eventually reached had no record of it either. […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Intercom Expands Fin Agent with Multimodal AI, Adding Voice, Image Support, and Third-Party Integrations
Intercom is doubling down on AI-driven customer support with a significant expansion of its Fin agent. The customer service tech provider is adding multimodal capabilities to its chatbot that go beyond text. It now supports voice-based interactions, image recognition, and third-party app integrations. Launched in 2023, the Fin AI agent is built to deliver AI-powered […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
How AWS and the NFL Used AI to Help Josh Allen, DK Metcalf Design Custom Cleats for Their Favorite Causes
Amazon Web Services (AWS) and the National Football League (NFL) have partnered since 2016. The cloud computing giant initially powered the sports organization’s Next Gen Stats software, which tracks a player’s performance. Eventually, it went on to support other areas, such as providing EC2 compute power to help with team scheduling and also helping migrate […]
How Companies Are Unlocking AI’s Value Beyond the Hype
IN THIS ISSUE: Learn how companies are cutting through AI hype to build effective, winning strategies with the technology. Plus, OpenAI’s AI-powered search is now available to the public, marking a pivotal moment: Is this the end of traditional search as we know it? Will Google’s crown be at risk? Finally, don’t forget about this […]
Augie Launches Highlighter, an AI Tool That Captures the Best Moments from Long-Form Videos
Aug X Studios, creators of the AI-powered video platform Augie, have introduced Highlighter, a tool designed to help users effortlessly capture viral-worthy soundbites. Upload a long-form video and provide a prompt for what you’re looking for. Highlighter takes care of the rest—automatically extracting the most shareable moments for social media. This is the newest feature […]
Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns
Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]
Digital Twins: What Are They and Does Your Brand Need One?
It’s the calm before the storm. We’re days away from some big AI announcements. OpenAI will hold an event on Monday, at which it’s reported to be showing off a Google Search competitor—Sam Altman says that won’t be the case. Speaking of Google, the company is holding its annual developer conference next week, and the […]
How AI Impacts Customer Engagement
This week’s issue explores artificial intelligence’s impact on the brand-customer relationship. It’s a powerful tool for personalization, but, are brands really prepared to use it? Read on to learn about the state of customer engagement. Plus, check out the 40+ most important AI stories you may have missed this week. The Prompt Companies are turning […]