Archive
Category: Marketing
The Big Problem Brands Have Communicating With Customers
Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it’s not an “if you add it, they will come” scenario. Companies touting that they’re using live chat, bots, new age support services, and […]
LinkedIn Adds Support For Native Video Sharing, Shutters Record App
LinkedIn has become perhaps one of the last online services to add native video support to its app. The company revealed on Thursday that it’s now letting some users either upload or create videos directly through its flagship app, a feature that it claims has been in high demand. The catch here is that only […]
Chute Cofounder Greg Narain Launches Before Alpha To Disrupt Corporate Innovation
There’s been a lot of talk about innovation in the past few years and how companies can remain relevant in this era where new and modern technologies have emerged and changed people’s buying and usage habits. Companies are struggling to figure out how to counter companies that just a year or so ago wasn’t in […]
Why These Teens Are Bullish On Snapchat’s Gen Z Appeal
Snapchat’s parent company certainly is feeling the pressure to emerge from Facebook’s shadow — everything that it does, Facebook will follow soon after and while executives from the social networking company have given credit to Snap, it’s a difficult situation. After all, as Snapchat introduces new features designed to enhance the user experience, a common […]
Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology
Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control […]
In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It
We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my […]
The ‘Mobile-First’ Yahoo: 575 Million Users and a New Suite of Dev Tools
Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for […]
Yahoo’s Next Step In Its Mobile Revival Involves Pitching It To Developers
We’re hours from Yahoo holding its first-ever mobile developer conference and people are wondering how the event will turn out. What exactly will CEO Marissa Mayer and her team of executives announce and how will it benefit not only developers but advertisers as well? There’s certainly no question that as Yahoo has made a big deal about […]
Scaling Self-Publishing Interests on Flipboard
Just shy of a year following my decision to no longer be a reporter for The Next Web, I’ve continued to be enthralled by the hustle and bustle in the tech industry, from funding announcements, product releases, acquisitions, and more. And my role at Orange Silicon Valley (see disclosure) requires that I keep up-to-date on the latest […]
10 Interesting Startups To Watch In 2015
As we wrap up another year on this planet, people have begun reminiscing on what has gone on in the past twelve months and whether they should look back at it with longing regret or praise over their accomplishments. The same could be said about the world of technology and startups. For the past couple of years, […]
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