Archive
Category: Marketing
Facebook Risks Biting The Hand That Feeds It
Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something much more significant. Facebook is […]
In ‘Intercom on Marketing’, Prioritize The Why Over The How
I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something […]
Square Targets Larger Businesses With Robust Register Point-of-Sale Solution
As businesses get larger, the need for additional bells and whistles around particular technologies increases, and this is certainly the case with merchants and retailers with physical brick and mortar stores. Determining what’s right for a business is based on their growth and current standing — if you’re just starting, you may be looking for […]
The Big Problem Brands Have Communicating With Customers
Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it’s not an “if you add it, they will come” scenario. Companies touting that they’re using live chat, bots, new age support services, and […]
LinkedIn Adds Support For Native Video Sharing, Shutters Record App
LinkedIn has become perhaps one of the last online services to add native video support to its app. The company revealed on Thursday that it’s now letting some users either upload or create videos directly through its flagship app, a feature that it claims has been in high demand. The catch here is that only […]
Chute Cofounder Greg Narain Launches Before Alpha To Disrupt Corporate Innovation
There’s been a lot of talk about innovation in the past few years and how companies can remain relevant in this era where new and modern technologies have emerged and changed people’s buying and usage habits. Companies are struggling to figure out how to counter companies that just a year or so ago wasn’t in […]
Why These Teens Are Bullish On Snapchat’s Gen Z Appeal
Snapchat’s parent company certainly is feeling the pressure to emerge from Facebook’s shadow — everything that it does, Facebook will follow soon after and while executives from the social networking company have given credit to Snap, it’s a difficult situation. After all, as Snapchat introduces new features designed to enhance the user experience, a common […]
Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology
Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control […]
In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It
We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my […]
The ‘Mobile-First’ Yahoo: 575 Million Users and a New Suite of Dev Tools
Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for […]
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