Archive
Category: Marketing
Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos
The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private […]
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age
Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, […]
Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’
Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from […]
An Amazon Ad Platform Could Threaten Google’s Dominance
Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to […]
Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps
The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved and why is Broadcom interested […]
Expedia Morphs Into A Travel Data Platform, With New Apps And Planning Tools
In the days before the rise of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, three dominant forces dominated the travel industry: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn”—a startup […]
62% Prefer Facebook Over Pinterest, Twitter As Their Social Commerce Channel
In the social world, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its shopping service, something […]
Square’s $5 Billion Gamble To Change The Commerce World
“And how will you be paying for these?” This is a question that some of us may remember being asked when buying groceries, clothes, or other goods and services. The marketplace has become congested with numerous ways for someone to pay for things. There’s the time-honored tradition of using cash, or perhaps by writing a […]
HGTV’s “House Hunters” Should Have Social Tech Savvy Buyers In Episodes To Show Its Usefulness
A couple weeks ago, I stumbled upon a tweet from my friend Jim Long (@newmediajim), cameraman from NBC, who mentioned that he was watching the HGTV show House Hunters. I’ve been a fan of this show for a while – quite frankly, I love the idea of seeing people review their homes and then pick […]
NBC Sports Scores A Touchdown With The Rights To Livestream The Super Bowl
In what may mark a significant breakthrough and “validation” of the Internet television age, NBC announced today that the National Football League (NFL), has granted them rights to broadcast the post-season games, all leading up to the granddaddy of them all, Super Bowl XLVI. Surely lots of football games are being streamed online on the […]
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