Archive
Category: Marketing
Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology
Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control […]
In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It
We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my […]
The ‘Mobile-First’ Yahoo: 575 Million Users and a New Suite of Dev Tools
Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for […]
Yahoo’s Next Step In Its Mobile Revival Involves Pitching It To Developers
We’re hours from Yahoo holding its first-ever mobile developer conference and people are wondering how the event will turn out. What exactly will CEO Marissa Mayer and her team of executives announce and how will it benefit not only developers but advertisers as well? There’s certainly no question that as Yahoo has made a big deal about […]
Scaling Self-Publishing Interests on Flipboard
Just shy of a year following my decision to no longer be a reporter for The Next Web, I’ve continued to be enthralled by the hustle and bustle in the tech industry, from funding announcements, product releases, acquisitions, and more. And my role at Orange Silicon Valley (see disclosure) requires that I keep up-to-date on the latest […]
10 Interesting Startups To Watch In 2015
As we wrap up another year on this planet, people have begun reminiscing on what has gone on in the past twelve months and whether they should look back at it with longing regret or praise over their accomplishments. The same could be said about the world of technology and startups. For the past couple of years, […]
Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos
The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private […]
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age
Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, […]
Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’
Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from […]
An Amazon Ad Platform Could Threaten Google’s Dominance
Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to […]
You must be logged in to post a comment.