GenAI Infographic Highlights Tech’s Impact and the Startups Making Waves

The release of ChatGPT by Open AI a year ago heralded a new wave of startups built around Generative AI, or GenAI. And the technology quickly entered the mainstream, integrating into many apps we use today, from mobile operating systems to productivity software on computers.

Even so, how large has the GenAI landscape grown? A new infographic from analyst Brian Solis, design firm JESS3 and AI expert Conor Grennan provides a snapshot of the universe and the technology’s impact to date.

Meet the GenAI Prism

Don’t be surprised to discover that AI can handle any task you want to accomplish. As venture capitalist and analyst Jeremiah Owyang points out, there are more than 10,000 GenAI projects in the wild today. That’s a lot to get our heads wrapped around.

The GenAI Prism provides a clearer picture needed by brands and marketers to comprehend the landscape. As Solis points out (emphasis his): “The GenAI Prism offers a mental model to mindfully and intentionally approach prompts toward more intentional outcomes and insights.”

It aims to visually showcase GenAI’s impact, providing a clearer depiction of the technology’s utilization across various sectors such as sound, design, conversation, service, health, learning, productivity, music, and more. Think of it as a framework for assessing the practicality of Generative AI in your company’s workflow.

As AI-powered startups continue to proliferate daily, and established companies integrate the technology to remain relevant, the distinction between them becomes increasingly blurred. The GenAI Prism not only addresses this concern but also offers the essential classifications required to accurately discern the roles of various providers in the AI landscape.

However, it’s crucial to highlight that the startups showcased in this infographic serve as a generic representation. Numerous others are not included and may be featured in future iterations.

How the GenAI Prism Works

Our journey with the framework starts at the center of the infographic. Solis says it represents our “imagination and vision that will shape what emerges on the other side of the prompt.” It’s what we hope AI will accomplish for us.

Evaluating Data Risk vs. Rewards

Moving outwards, we must weigh the risks and rewards of using Large Language Models (LLM). It boils down to trust. How comfortable are you with data, even private ones, becoming public when building LLMs?

Identifying Outcomes

After sorting out your LLM, it’s time to assess the type of outcome. It could be as simple as solving a problem, finding a process to optimize or automate, creating something new, experimenting, or augmenting something else to increase output significantly.

Choose Your AI Genre

The next couple of “halos” represent the GenAI services and apps that would suit your past decisions. They’re arranged by capabilities, activities, and outcomes. For example, when choosing video solutions, you’d tap Visla, Topaz, or Descript to help with editing. If you want conversational AI in the health space, you might integrate with Wysa, Dr. Snooze, or PaLM 2.

Evaluate the Results

The penultimate outer halo is where you review the outcome produced. According to Solis:

1. Was it iterative or incremental to what exists today?
2. Was it innovative? Did it create something net new? Or introduce new value?
3. Did it augment something that’s in motion today to exponentially impact output?
4. Was it experimental and did it provide insights into what to do or not do next time?

Finally, the GenAI Prism motivates us to share our learnings with others. Once we’ve developed an LLM, we must reflect on the lessons learned. How can these insights enhance future processes and contribute to the professional growth of our colleagues, ultimately benefiting the business?

Inspired by the Conversation Prism

This infographic draws heavy inspiration from another popular design Solis and JESS3 created: The Conversation Prism. It chronicled the social media landscape, helping marketers and businesses comprehend the role Web 2.0 played in their respective industries.

For five generations, The Conversation Prism has unveiled a transformed social media landscape. It is reasonable to expect that GenAI will undergo a similar, if not more rapid, transformation.

Both the Conversation and GenAI Prisms offer insights into two technologies that have had or will have a substantial impact on society. They serve as excellent starting points for those uncertain about where to engage in the ongoing discourse. While brands recognize the importance of leveraging technology, they may struggle to identify the right tools to achieve their objectives. These infographics serve as valuable guides to navigate potential pitfalls and make informed decisions.