Archive
Category: Marketing
Adobe Unveils Firefly 5 With Photorealistic Images and Layered Prompt-Based Editing
Adobe is introducing a new image model to its Firefly family of image-generation AI models. Firefly 5 is designed to help creators become more effective storytellers. To achieve this, it now natively supports resolutions up to four megapixels, offers enhanced human rendering, improved lighting, and better editing capabilities. Adobe reiterates that all generations are commercially […]
Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation
First, there was image generation in Adobe Firefly. Then came video, sound effects, and audio translation. Now, Adobe is adding two new capabilities to its generative AI platform: soundtrack and speech creation. “The introduction of the Generate Soundtrack application and model from Adobe…is the first model that allows you to generate instrumental soundtrack that you […]
Adobe AI Foundry Builds Custom Generative Models for Brands
Adobe is launching a new service called the Adobe AI Foundry, designed to help businesses build their own custom generative AI models. Much like Intel’s chip foundry, Adobe’s version aims to do the same for AI, offering companies a framework to design and train models on their own data. These LLMs will be built on […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
SAP Bundles Its CX Clouds into a One-Stop Shop with Engagement Cloud
SAP is unveiling an AI-powered platform that provides organizations with deeper insights into their data, enabling them to strengthen customer loyalty and drive better business outcomes. The new SAP Engagement Cloud, announced at SAP Connect, is built on the company’s Business Data Cloud and offers a single dashboard to help businesses deliver personalized experiences across […]
Adobe Premiere Launches on the iPhone
Adobe’s video editing software is now available on mobile devices—at least on the iPhone. After announcing its release earlier this month, users can now download the Adobe Premiere app from the App Store. The free-to-use software helps the company remain competitive among the growing number of creators and filmmakers. Adobe says an Android version is […]
Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models
Five months after introducing Firefly Boards, Adobe is making the AI-powered creative canvas generally available. Now, anyone can use the moodboard-style tool to brainstorm, visualize concepts, and organize ideas. Alongside its launch, Adobe is adding several new features to Firefly Boards, along with support for Moonvalley’s Marey and Runway’s Aleph AI models. Formerly known as […]
Ralph Lauren Brings a Digital Stylist to Life with Ask Ralph AI Shopping Assistant
Fashion and lifestyle brand powerhouse Ralph Lauren has launched an AI agent that provides styling inspiration and outfit recommendations to consumer shoppers. Ask Ralph, as it’s called, is a conversational bot that utilizes natural language processing to comprehend prompts, interpret context, and provide suggestions to users, much like a human stylist would. The agent is […]
HubSpot Lays out Its Vision for Human-AI Teams With New Data Hub, Smart CRM, and Breeze Tools
HubSpot is joining the chorus of tech companies betting that the future of work isn’t human or AI, but the force unlocked when the two operate in sync. At this year’s INBOUND conference, the CRM and marketing automation company unveiled its Fall 2025 release, featuring a range of new tools designed to help its customers […]
Twilio Expands Messaging with Global Rollout of RCS Support
In 2024, Twilio introduced Rich Communication Services (RCS) messaging in public beta. A year later, it’s generally available, allowing all of the platform’s nearly 350,000 customer accounts to use it to craft and distribute branded and interactive messages easily. “Building engagement with your customers should be as seamless and trusted as possible,” Twilio’s Chief Product […]