Archive
Category: Marketing
Adobe Firefly Adds Video Tools, FLUX.2 Model, and Unlimited Generations Through Jan. 15
Adobe is closing out 2025 with a fresh slate of AI upgrades designed to make video creation and editing easier for creators. On Tuesday, the company is upgrading the availability of its Firefly video editor, along with announcing new tools for precise edits and camera-motion control, a video upscaling feature in Firefly Boards, and support […]
Adobe Puts Photoshop, Express, and Acrobat in ChatGPT, Signaling a Shift Toward Conversational Creativity
Adobe is making it easier to use its software without installing it. On Wednesday, the company announced that its popular apps—Photoshop, Express, and Acrobat—can now run natively within OpenAI’s ChatGPT for free. The move gives Adobe access to ChatGPT’s 800 million weekly users, extending its apps’ reach and potentially attracting new subscribers. Pam Clark, Adobe’s […]
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’
Canva is staking its claim as the operating system of creativity. The company today took a big step towards that goal with the introduction of new tools that bring together design, AI, and marketing to better connect every part of the creative process. A key pillar of the visual communication platform’s “Creative Operating System” is […]
Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns
Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English. This is Google’s latest initiative […]
Adobe Brings Professional Mobile Video Editing to YouTube Shorts Creators
In September, Adobe brought Premiere to the iPhone. Now, it’s proving just how capable that mobile editor can be. This week, the company announced a new partnership with YouTube to help creators produce more polished Shorts. Through the Premiere mobile app, users can access exclusive effects, transitions, templates, and presets, and publish directly to YouTube […]
Adobe Unveils Firefly 5 With Photorealistic Images and Layered Prompt-Based Editing
Adobe is introducing a new image model to its Firefly family of image-generation AI models. Firefly 5 is designed to help creators become more effective storytellers. To achieve this, it now natively supports resolutions up to four megapixels, offers enhanced human rendering, improved lighting, and better editing capabilities. Adobe reiterates that all generations are commercially […]
Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation
First, there was image generation in Adobe Firefly. Then came video, sound effects, and audio translation. Now, Adobe is adding two new capabilities to its generative AI platform: soundtrack and speech creation. “The introduction of the Generate Soundtrack application and model from Adobe…is the first model that allows you to generate instrumental soundtrack that you […]
Adobe AI Foundry Builds Custom Generative Models for Brands
Adobe is launching a new service called the Adobe AI Foundry, designed to help businesses build their own custom generative AI models. Much like Intel’s chip foundry, Adobe’s version aims to do the same for AI, offering companies a framework to design and train models on their own data. These LLMs will be built on […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]