Archive
Category: Marketing
Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’
Canva is staking its claim as the operating system of creativity. The company today took a big step towards that goal with the introduction of new tools that bring together design, AI, and marketing to better connect every part of the creative process. A key pillar of the visual communication platform’s “Creative Operating System” is […]
Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns
Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English. This is Google’s latest initiative […]
Adobe Brings Professional Mobile Video Editing to YouTube Shorts Creators
In September, Adobe brought Premiere to the iPhone. Now, it’s proving just how capable that mobile editor can be. This week, the company announced a new partnership with YouTube to help creators produce more polished Shorts. Through the Premiere mobile app, users can access exclusive effects, transitions, templates, and presets, and publish directly to YouTube […]
Adobe Unveils Firefly 5 With Photorealistic Images and Layered Prompt-Based Editing
Adobe is introducing a new image model to its Firefly family of image-generation AI models. Firefly 5 is designed to help creators become more effective storytellers. To achieve this, it now natively supports resolutions up to four megapixels, offers enhanced human rendering, improved lighting, and better editing capabilities. Adobe reiterates that all generations are commercially […]
Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation
First, there was image generation in Adobe Firefly. Then came video, sound effects, and audio translation. Now, Adobe is adding two new capabilities to its generative AI platform: soundtrack and speech creation. “The introduction of the Generate Soundtrack application and model from Adobe…is the first model that allows you to generate instrumental soundtrack that you […]
Adobe AI Foundry Builds Custom Generative Models for Brands
Adobe is launching a new service called the Adobe AI Foundry, designed to help businesses build their own custom generative AI models. Much like Intel’s chip foundry, Adobe’s version aims to do the same for AI, offering companies a framework to design and train models on their own data. These LLMs will be built on […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
SAP Bundles Its CX Clouds into a One-Stop Shop with Engagement Cloud
SAP is unveiling an AI-powered platform that provides organizations with deeper insights into their data, enabling them to strengthen customer loyalty and drive better business outcomes. The new SAP Engagement Cloud, announced at SAP Connect, is built on the company’s Business Data Cloud and offers a single dashboard to help businesses deliver personalized experiences across […]
Adobe Premiere Launches on the iPhone
Adobe’s video editing software is now available on mobile devices—at least on the iPhone. After announcing its release earlier this month, users can now download the Adobe Premiere app from the App Store. The free-to-use software helps the company remain competitive among the growing number of creators and filmmakers. Adobe says an Android version is […]
Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models
Five months after introducing Firefly Boards, Adobe is making the AI-powered creative canvas generally available. Now, anyone can use the moodboard-style tool to brainstorm, visualize concepts, and organize ideas. Alongside its launch, Adobe is adding several new features to Firefly Boards, along with support for Moonvalley’s Marey and Runway’s Aleph AI models. Formerly known as […]