Archive
Category: Marketing
New Salesforce Agentforce Contact Center Unifies AI, CRM, and Telephony to End Disjointed Service Calls
Salesforce is pressing ahead with its plan to weave AI agents into every corner of sales and marketing. Its latest move is Agentforce Contact Center, a new agentic customer service platform blending all avenues of communication with AI and an enterprise-grade CRM. With it, organizations can better predict their customer’s needs using real-time access to […]
Adobe’s Quick Cut Automates the Video Grind, Keeping Creators Inspired
Adobe is introducing a new feature aimed at easing the post-production workload for video creators. Launching today in the Adobe Firefly video editor, Quick Cut uses AI to assemble clips into a structured timeline, giving creators an instant first cut to refine—no more debating over how to manually piece together footage. “We designed Quick Cut […]
Adobe Acrobat Now Turns PDFs into Presentations, Podcasts
Adobe is doubling down on artificial intelligence in Acrobat, aiming to expand what’s possible with PDFs. Using natural language prompts, users can now turn these digital documents into entirely new formats, from presentations to podcasts. This update builds on Adobe’s broader push to modernize PDFs for the AI era. Last summer, the company introduced Acrobat […]
JWX Acquires AI Video Startup Aug X Labs, Folding Augie Studio Into Its Enterprise Media Stack
Aug X Labs, the creator of AI-powered video app Augie Studio, has been acquired by video technology firm JWX. Financial terms were not disclosed, but the deal includes the full retention of Aug X Labs’ team, with co-founders Jeremy Toeman and JT White moving into executive roles once the deal closes. In addition, because JWX […]
Adobe Firefly Adds Video Tools, FLUX.2 Model, and Unlimited Generations Through Jan. 15
Adobe is closing out 2025 with a fresh slate of AI upgrades designed to make video creation and editing easier for creators. On Tuesday, the company is upgrading the availability of its Firefly video editor, along with announcing new tools for precise edits and camera-motion control, a video upscaling feature in Firefly Boards, and support […]
Adobe Puts Photoshop, Express, and Acrobat in ChatGPT, Signaling a Shift Toward Conversational Creativity
Adobe is making it easier to use its software without installing it. On Wednesday, the company announced that its popular apps—Photoshop, Express, and Acrobat—can now run natively within OpenAI’s ChatGPT for free. The move gives Adobe access to ChatGPT’s 800 million weekly users, extending its apps’ reach and potentially attracting new subscribers. Pam Clark, Adobe’s […]
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’
Canva is staking its claim as the operating system of creativity. The company today took a big step towards that goal with the introduction of new tools that bring together design, AI, and marketing to better connect every part of the creative process. A key pillar of the visual communication platform’s “Creative Operating System” is […]
Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns
Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English. This is Google’s latest initiative […]
Adobe Brings Professional Mobile Video Editing to YouTube Shorts Creators
In September, Adobe brought Premiere to the iPhone. Now, it’s proving just how capable that mobile editor can be. This week, the company announced a new partnership with YouTube to help creators produce more polished Shorts. Through the Premiere mobile app, users can access exclusive effects, transitions, templates, and presets, and publish directly to YouTube […]