Adobe is making it easier to use its software without installing it. On Wednesday, the company announced that its popular apps—Photoshop, Express, and Acrobat—can now run natively within OpenAI’s ChatGPT for free. The move gives Adobe access to ChatGPT’s 800 million weekly users, extending its apps’ reach and potentially attracting new subscribers.
Pam Clark, Adobe’s vice president of Photoshop and Lightroom product management and strategy, says the integration will introduce the company’s industry-leading tools to people who may never have used them before. “By connecting the power of the products to the natural language chat of ChatGPT, they become accessible in an extremely intuitive way,” she adds.
Since OpenAI launched “Apps in ChatGPT,” a growing number of third-party services have been available within the chat app, including Booking.com, Expedia, Canva, Coursera, Figma, Spotify, Zillow, Walmart, Target, Intuit, and Instacart. Now, add Adobe to that list. And while the integration broadens Adobe’s reach with everyday users, it also strengthens the company’s appeal to organizations on ChatGPT Enterprise, where teams increasingly rely on AI-driven workflows.
Clark stresses that today’s reveal isn’t just a teaser. “We’re actually bringing our applications and the editing capabilities of our applications into ChatGPT, combining them with the intuitive user experience of ChatGPT, along with the capabilities to allow people, for the first time ever, to produce these amazing results that they’re accustomed to using our products for,” she remarks.
Subscribe to The AI Economy
Photoshop For ChatGPT
How many times have you asked Sora to generate an image within ChatGPT? What happens when the returned graphic isn’t exactly what you wanted it to be? Wouldn’t you want to have a way to modify the image to make it your own or better stylized? That’s what Adobe is hoping for with the inclusion of Photoshop in ChatGPT.
Now, creators can upload an image to OpenAI’s chatbot and use natural language prompts to edit and enhance it. This includes adjusting a specific part of the image, fine-tuning the brightness, contrast, and exposure, removing or blurring the background, and applying creative effects such as Glitch and Glow without compromising the original image’s quality. Changes can either be made to specific parts of the image or applied globally.
To provide users with more granular controls, Adobe is displaying sliders that can be adjusted to set the preferred amount of motion blur, adjust filter application, change the angle, or make any other requested modification. “You can…use these really intuitive sliders to create the powerful and precise results that you expect from Photoshop,” Clark remarks.
For those who don’t already use Photoshop, this move has real practical upside. Besides being free to use, users don’t need a high level of technical expertise—just the ability to write a prompt. No longer will people need to struggle with finding an appropriate image editing app on their device. Now, it’s accessible within ChatGPT. However, it’s safe to assume that Adobe is only making a good portion of Photoshop’s features available. Should a more powerful app be needed, that might cost users a subscription.
Adobe Express For ChatGPT
The next app coming to ChatGPT is Express, Adobe’s content creation tool. Like Photoshop, it works through natural language prompts, letting users create and customize designs directly in the chat. Users can ask Express to generate visuals for any occasion using Adobe’s library of professional designs (e.g., flyers, posters, invitations, and business cards), and ChatGPT can handle the details—replacing text, swapping images, changing backgrounds, and applying animation to the entire design.
Acrobat For ChatGPT
The last app integrating directly with ChatGPT is Adobe Acrobat. “What you will be able to do starting Wednesday, using natural language chat, is call up Acrobat,” Clark explains. “You’ll be able to upload and edit PDFs directly in chat, while still preserving the formatting and the quality. You can extract text and tables, organize and merge multiple files. You can compress and convert documents to PDFs. You’ll be able to even extract text from scanned documents using Adobe’s OCP technology.”
Paul Trani, Adobe’s principal director evangelist, demonstrated this integration by taking a resume, cover letter, and a list of references and using ChatGPT to combine them into a single PDF. After selecting the files, he could reorder them before creating a new document. This helps to avoid having to start over again when a mistake is made—just rearrange them and move forward. “Imagine if you want to compile 20 files and then move them around all you want,” he quipped. “You could do that all right here in this good ol’ ChatGPT with Adobe Acrobat.” Once generated, the PDF can be opened in ChatGPT and its content edited.
Long gone are the days when people needed Adobe Acrobat installed on their computers to generate a PDF. Now it’s so much easier, no matter where they are.
The support for ChatGPT is the latest AI effort by Adobe to improve its suite of creative apps and make them more accessible to anyone creative. The company has spent the past year investing heavily in upgrading Acrobat, Photoshop, Premiere, and Firefly. But today is another step forward by the creative software firm in bringing these apps to where the community is, instead of trying to pull them to Adobe.
“This builds on the foundational investments we’ve made in AI assistants across our own apps and allows us to meet customers where they already are as working with AI agents become the starting point for accomplishing everyday tasks. And for anyone who wants the full power of our tools, it’s seamless to move from ChatGPT into our native apps,” Adobe’s Chief Technology Officer for its Digital Media business, Ely Greenfield, remarks in a statement.
Adobe Photoshop, Express, and Acrobat are free to use in ChatGPT starting on Dec. 10. It’s available on ChatGPT desktop, web, and iOS. Moreover, Adobe Express for ChatGPT is available on Android. Photoshop and Acrobat for ChatGPT on Android are coming soon.
Subscribe to “The AI Economy”
Exploring AI’s impact on business, work, society, and technology.
Leave a Reply
You must be logged in to post a comment.