Archive
Category: Marketing
Brizzly: Taking Twitter To The Browser In Real-Time.
Yet another Twitter client? Yeah, it seems to be. Aren’t we sick of hearing about the next version of Tweetdeck or Seesmic Desktop? First we had Twhirl, then came Tweetdeck, Seesmic Desktop, Destroy Twitter, Cotweets, PeopleBrowsr and other Twitter third-party desktop and web applications. So when I heard all the “hype” about Brizzly, I thought […]
Note to Agencies: Being Insensitive to Tragedies Does Not Win Business.
Earlier this week, I happened to be on Google Reader and saw an interesting article on Advertising Age’s RSS feed where they highlighted this rather horrific piece of work created by an agency in Brazil called Tribbo Post. After watching the video piece, you’d get the impression that it was for the World Wildlife Fund […]
My Heart Belongs To ‘Twitterville’ — Now In Book Form
I was privileged to attend Shel Israel’s recent book launch party in honor of his upcoming book, Twitterville. After reading his first book, Naked Conversations, which he co-authored with technology evangelist Robert Scoble, I was looking forward to what was coming up next. Since I’ve been living in San Francisco, I’ve had a chance to […]
Separating The Difference Between Influencers & Evangelists.
This question was first posed today on Twitter by Joann Peach during the Future of Influence Summit in San Francisco. Several people responded to her inquiry and here’s my take on it: no. I don’t think that influencers are the same as people you would consider to be champions or enthusiasts. Rather, let’s think of […]
Doing Some Real-Time Mystery Shopping Using Twitter.
Something that has been banged around in my head has got me thinking over the past few months. Usually when I’m out shopping, either for groceries or at a mall or store, I find myself on my cell phone not making calls, but instead using it to post tweets to Twitter. The topic of these […]
Building The Circle of Trust With Customers and “Trust Agents”.
A couple of years ago, I was given this piece of paper with an excerpt for a book that I would soon purchase called Purple Cow written by an author that I’ve come to value and respect his opinions – that being Seth Godin. Ever since, I’ve tried to use that as a mantra for […]
Tweet Your Way to a Hawaiian Vacation.
My first job outside of college was working in one of Hawaii’s largest and most experienced interactive agencies – StarrTech Interactive. Since that time several years ago, I have seen the company produce such outstanding work and they always seem to surprise me with their creative, technical and marketing prowess. This recent example is nothing […]
Putting a New Spin On TheLetterTwo.com.
It’s been a couple of years in the making and you can see the evolution of this “brand” that I started over the past few years. It started out all so simple with a basic design that I felt would highlight my web design ability. Starting off with a simple HTML website and subsequent pages, […]
What CMOs Are Really Thinking About Search In The Realm of Digital Marketing
Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the […]
What Happens When You Think Your Customers Will Kowtow To You?
It’s often a good thing I’m using Twitter because otherwise I wouldn’t have come across this great new video that explains a lot and demonstrates the power of a community. As you may know, currently President Obama is trying to get his health care reform bill passed in the United States Congress and everyone is […]
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