Archive
Category: Marketing
Separating The Difference Between Influencers & Evangelists.
This question was first posed today on Twitter by Joann Peach during the Future of Influence Summit in San Francisco. Several people responded to her inquiry and here’s my take on it: no. I don’t think that influencers are the same as people you would consider to be champions or enthusiasts. Rather, let’s think of […]
Doing Some Real-Time Mystery Shopping Using Twitter.
Something that has been banged around in my head has got me thinking over the past few months. Usually when I’m out shopping, either for groceries or at a mall or store, I find myself on my cell phone not making calls, but instead using it to post tweets to Twitter. The topic of these […]
Building The Circle of Trust With Customers and “Trust Agents”.
A couple of years ago, I was given this piece of paper with an excerpt for a book that I would soon purchase called Purple Cow written by an author that I’ve come to value and respect his opinions – that being Seth Godin. Ever since, I’ve tried to use that as a mantra for […]
Tweet Your Way to a Hawaiian Vacation.
My first job outside of college was working in one of Hawaii’s largest and most experienced interactive agencies – StarrTech Interactive. Since that time several years ago, I have seen the company produce such outstanding work and they always seem to surprise me with their creative, technical and marketing prowess. This recent example is nothing […]
Putting a New Spin On TheLetterTwo.com.
It’s been a couple of years in the making and you can see the evolution of this “brand” that I started over the past few years. It started out all so simple with a basic design that I felt would highlight my web design ability. Starting off with a simple HTML website and subsequent pages, […]
What CMOs Are Really Thinking About Search In The Realm of Digital Marketing
Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the […]
What Happens When You Think Your Customers Will Kowtow To You?
It’s often a good thing I’m using Twitter because otherwise I wouldn’t have come across this great new video that explains a lot and demonstrates the power of a community. As you may know, currently President Obama is trying to get his health care reform bill passed in the United States Congress and everyone is […]
Basic Bootcamp For Email Marketing
I once wrote a blog post that covered what some important, yet confusing and probably overlooked, piece of legislation passed by the United States Congress several years ago. After writing that blog post, I was looking at what the theme of it was. Originally it was supposed to cover just what the piece of legislation […]
iStrategyLabs: Solving Problems For Companies Through Use of Social Media
I’ve been a fan of Peter Corbett’s for quite some time and there’s just no reason why I shouldn’t. If you’re thinking that this is a rehash of my #FollowFriday post where I called him one a “Capital Innovator”, I’m sorry to disappoint you as I’m not calling attention to that post, but rather I’m […]
Brand Engagement Measured On The Social Web
Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and […]
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