Archive
Category: Marketing
iStrategyLabs Spreads Its Wings & Reaches San Francisco
I’m pretty amazed as to the growth of businesses during a time of a recession so it’s probably no surprise that I’m reporting on iStrategyLabs and their recent advancements into the west coast. Run by its CEO, Peter Corbett, iStrategyLabs has done a phenomenal job within its early existence. Having just celebrated its two year anniversary, this […]
Proof Your Offline Needs To Be Online.
I came across this interesting online video through my friend Daynah and thought that it was an interesting view at how there has been an incredible shift from the offline to the online. We all know that traditional media is failing in its attempt to try and be the dominate form of communication. We’re flocking […]
Putting The Cards On The Table With The FTC Full Disclosure.
I would be remiss if I didn’t cover the latest guidelines released by the Federal Trade Commission as it relates to the liability and responsibilities of the blogging community so let’s take a look at the repercussions of this new policy, okay? In January 2007, the Federal Trade Commission (FTC) decided to nudge their way […]
What’s The Value of Twitter Domains vs Web Domains?
I had an interesting talk with my friend Drew Olanoff last Tuesday and he told me about his new idea for raising money to help fight cancer. In case you don’t know Drew, he’s the mastermind behind the ever-popular and perhaps one of the most charitable events in the tech industry and it’s all going […]
oneforty Creates The Ultimate Twitter App Store. Take That Apple!
It was inevitable. Someone was just going to put it together. Well someone did. Laura Fitton, author of the incredible book Twitter for Dummies has put together an incredible directory that lets the Twitter community “discover and share tools and services that make Twitter valuable”. No longer are you stuck with simply sitting there and wondering […]
Let’s Face It: We Don’t Know How To Optimize This Traffic.
Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In […]
Testing The Theory That Social Media Isn’t A “Field”.
Last Thursday, at an event called Lunch for Good, I was talking to Susan Tenby who informed me about an interesting debate she was having with someone on Twitter where the core issue being discussed was whether or not social media, in all its glory, actually constituted being considered a “field”. Is it more than […]
Brizzly: Taking Twitter To The Browser In Real-Time.
Yet another Twitter client? Yeah, it seems to be. Aren’t we sick of hearing about the next version of Tweetdeck or Seesmic Desktop? First we had Twhirl, then came Tweetdeck, Seesmic Desktop, Destroy Twitter, Cotweets, PeopleBrowsr and other Twitter third-party desktop and web applications. So when I heard all the “hype” about Brizzly, I thought […]
Note to Agencies: Being Insensitive to Tragedies Does Not Win Business.
Earlier this week, I happened to be on Google Reader and saw an interesting article on Advertising Age’s RSS feed where they highlighted this rather horrific piece of work created by an agency in Brazil called Tribbo Post. After watching the video piece, you’d get the impression that it was for the World Wildlife Fund […]
My Heart Belongs To ‘Twitterville’ — Now In Book Form
I was privileged to attend Shel Israel’s recent book launch party in honor of his upcoming book, Twitterville. After reading his first book, Naked Conversations, which he co-authored with technology evangelist Robert Scoble, I was looking forward to what was coming up next. Since I’ve been living in San Francisco, I’ve had a chance to […]
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