Archive
Category: Marketing
Playing Devil’s Advocate: You Don’t Have To Always Engage.
I know that I’ve been saying in several blog posts now that you should always engage with your customers. Â But recently I felt that there’s nothing that is set in stone that warrants this being followed 100% of the time. Please don’t get me wrong…I think that having a healthy and valuable conversation with your […]
Welcome To O’Reilly’s World Of The Internet Operating System.
This past week at the first annual PayPal X Innovate Conference, technology thought-leader Tim O’Reilly gave one of the closing keynotes and something he said proved really intriguing. It focused on the operating system and how it no longer would be software available on a CD, but all based in the cloud. By this, I […]
Learning To Target Your Audience By Example.
There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a […]
iStrategyLabs Spreads Its Wings & Reaches San Francisco
I’m pretty amazed as to the growth of businesses during a time of a recession so it’s probably no surprise that I’m reporting on iStrategyLabs and their recent advancements into the west coast. Run by its CEO, Peter Corbett, iStrategyLabs has done a phenomenal job within its early existence. Having just celebrated its two year anniversary, this […]
Proof Your Offline Needs To Be Online.
I came across this interesting online video through my friend Daynah and thought that it was an interesting view at how there has been an incredible shift from the offline to the online. We all know that traditional media is failing in its attempt to try and be the dominate form of communication. We’re flocking […]
Putting The Cards On The Table With The FTC Full Disclosure.
I would be remiss if I didn’t cover the latest guidelines released by the Federal Trade Commission as it relates to the liability and responsibilities of the blogging community so let’s take a look at the repercussions of this new policy, okay? In January 2007, the Federal Trade Commission (FTC) decided to nudge their way […]
What’s The Value of Twitter Domains vs Web Domains?
I had an interesting talk with my friend Drew Olanoff last Tuesday and he told me about his new idea for raising money to help fight cancer. In case you don’t know Drew, he’s the mastermind behind the ever-popular and perhaps one of the most charitable events in the tech industry and it’s all going […]
oneforty Creates The Ultimate Twitter App Store. Take That Apple!
It was inevitable. Someone was just going to put it together. Well someone did. Laura Fitton, author of the incredible book Twitter for Dummies has put together an incredible directory that lets the Twitter community “discover and share tools and services that make Twitter valuable”. No longer are you stuck with simply sitting there and wondering […]
Let’s Face It: We Don’t Know How To Optimize This Traffic.
Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In […]
Testing The Theory That Social Media Isn’t A “Field”.
Last Thursday, at an event called Lunch for Good, I was talking to Susan Tenby who informed me about an interesting debate she was having with someone on Twitter where the core issue being discussed was whether or not social media, in all its glory, actually constituted being considered a “field”. Is it more than […]
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