Archive
Category: Marketing
What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on November 18, 2009. I’m sitting here at the 2009 edition of the Dreamforce Conference to listen to Salesforce CEO Marc Benioff discuss his thoughts about the cloud and any potential announcements he may have about […]
Lead or Follow. But Don’t Call Yourself An Expert.
I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re looking for people […]
Oh, It’s True. Zappos Is Drinking Its Own Kool-Aid.
I first heard about Tony Hsieh while at last year’s South by Southwest conference. It was really quite spectacular to hear about a company’s culture and how centered it was around servicing customers. Actually, it wasn’t about the customers. It was about the people. These didn’t have to be people who were customers, but just […]
Playing Devil’s Advocate: You Don’t Have To Always Engage.
I know that I’ve been saying in several blog posts now that you should always engage with your customers. Â But recently I felt that there’s nothing that is set in stone that warrants this being followed 100% of the time. Please don’t get me wrong…I think that having a healthy and valuable conversation with your […]
Welcome To O’Reilly’s World Of The Internet Operating System.
This past week at the first annual PayPal X Innovate Conference, technology thought-leader Tim O’Reilly gave one of the closing keynotes and something he said proved really intriguing. It focused on the operating system and how it no longer would be software available on a CD, but all based in the cloud. By this, I […]
Learning To Target Your Audience By Example.
There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a […]
iStrategyLabs Spreads Its Wings & Reaches San Francisco
I’m pretty amazed as to the growth of businesses during a time of a recession so it’s probably no surprise that I’m reporting on iStrategyLabs and their recent advancements into the west coast. Run by its CEO, Peter Corbett, iStrategyLabs has done a phenomenal job within its early existence. Having just celebrated its two year anniversary, this […]
Proof Your Offline Needs To Be Online.
I came across this interesting online video through my friend Daynah and thought that it was an interesting view at how there has been an incredible shift from the offline to the online. We all know that traditional media is failing in its attempt to try and be the dominate form of communication. We’re flocking […]
Putting The Cards On The Table With The FTC Full Disclosure.
I would be remiss if I didn’t cover the latest guidelines released by the Federal Trade Commission as it relates to the liability and responsibilities of the blogging community so let’s take a look at the repercussions of this new policy, okay? In January 2007, the Federal Trade Commission (FTC) decided to nudge their way […]
What’s The Value of Twitter Domains vs Web Domains?
I had an interesting talk with my friend Drew Olanoff last Tuesday and he told me about his new idea for raising money to help fight cancer. In case you don’t know Drew, he’s the mastermind behind the ever-popular and perhaps one of the most charitable events in the tech industry and it’s all going […]