Archive
Category: Marketing
Ten Things To Improve Your Engagement With Customers
Have you ever wondered what you could do to help improve your communication with your customers? Marketing is no longer all about selling and pitching your products and hoping that they’ll wise up and buy it. Rather, as you’ve probably heard over and over again, the customers have ALL the power. They are in a […]
10 Foursquare Badges We’d Like Made To Honor Community Service
Editor’s Note: This post was initially published on Stage Two’s website on March 24, 2010, and co-authored with Jeremy Toeman. At this year’s South by Southwest Interactive conference (SXSW), geo-location service Foursquare released 16 new badges that users could earn – all of which had different requirements. For those using services like Foursquare or even Gowalla, the […]
Silos Are For Farmers. Don’t Keep Your Marketing Programs In Them.
There’s way too many things going on with marketing these days. Whether it’s print advertising, broadcast, websites, emails, online advertising, banners, radio, or even social media, the hard task people are apparently coming across is just how do they make them synch together. Unfortunately it seems a majority of companies are still debating this since […]
Case Study: How The Tsunami Probably Hit More Than Just Hawaii
I’m not originally from Hawaii, but I did spend a great deal of my years there visiting friends and family. Needless to say, I have a lot invested in this island state and when something impacts it, I’d really like to keep watch and pay attention. This past weekend just reinforced that belief with the […]
Open Question: Is There A Uniform Twitter Metric Out There?
How do you measure the amount of original tweets on Twitter about your news? Is there such a thing as a metric? With Twitter, you’re going to find that when someone wants to talk about your product, company or news, it’s relatively difficult to assess how much talking has been done. Why? It’s because there’s […]
Tips On Pitching To Avoid That Jaded Journalist
I’m not a PR person. I never claimed to be. I’m a marketer through & through, but I’m finding that it’s really hard to simply segment yourself off into a specific profession. In the age of communication, a marketer can no longer be just that. And I’ve been learning all about that at my current […]
We Would Have Paid Attention To Your Tribute, But You Didn’t Tell Us It Was In 3D.
Tonight was the 52nd Annual Grammy Awards and for the most part it was pretty good- in fact, I’m still watching it while I’m writing this post. In the middle of the broadcast, they decided to honor legendary King of Pop Michael Jackson for his outstanding work with a stunning tribute by Celine Dion, Jennifer […]
The Digital Coast’s List of Social Media Influencers
I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but some really stand out and I’d like to share with you these individuals who either blog, tweet, vlog, podcast, lecture, etc online and can teach us all a good valuable lesson on how to […]
Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]
Hey Forrester, The Future of Agencies Should Include Evolution.
Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But […]
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