Archive
Category: Marketing
We Would Have Paid Attention To Your Tribute, But You Didn’t Tell Us It Was In 3D.
Tonight was the 52nd Annual Grammy Awards and for the most part it was pretty good- in fact, I’m still watching it while I’m writing this post. In the middle of the broadcast, they decided to honor legendary King of Pop Michael Jackson for his outstanding work with a stunning tribute by Celine Dion, Jennifer […]
The Digital Coast’s List of Social Media Influencers
I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but some really stand out and I’d like to share with you these individuals who either blog, tweet, vlog, podcast, lecture, etc online and can teach us all a good valuable lesson on how to […]
Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]
Hey Forrester, The Future of Agencies Should Include Evolution.
Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But […]
What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on November 18, 2009. I’m sitting here at the 2009 edition of the Dreamforce Conference to listen to Salesforce CEO Marc Benioff discuss his thoughts about the cloud and any potential announcements he may have about […]
Lead or Follow. But Don’t Call Yourself An Expert.
I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re looking for people […]
Oh, It’s True. Zappos Is Drinking Its Own Kool-Aid.
I first heard about Tony Hsieh while at last year’s South by Southwest conference. It was really quite spectacular to hear about a company’s culture and how centered it was around servicing customers. Actually, it wasn’t about the customers. It was about the people. These didn’t have to be people who were customers, but just […]
Playing Devil’s Advocate: You Don’t Have To Always Engage.
I know that I’ve been saying in several blog posts now that you should always engage with your customers. Â But recently I felt that there’s nothing that is set in stone that warrants this being followed 100% of the time. Please don’t get me wrong…I think that having a healthy and valuable conversation with your […]
Welcome To O’Reilly’s World Of The Internet Operating System.
This past week at the first annual PayPal X Innovate Conference, technology thought-leader Tim O’Reilly gave one of the closing keynotes and something he said proved really intriguing. It focused on the operating system and how it no longer would be software available on a CD, but all based in the cloud. By this, I […]
Learning To Target Your Audience By Example.
There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a […]
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