Archive
Category: Marketing
Analyzing Seesmic’s Next Move: Moving Online To The Offline?
It’s quite interesting to see how Seesmic has progressed over the years. I remember how they used to be focused on trying to be the video version of Twitter (minus the 140 character limit) and that people were going around posting video conversations of themselves on the site. Soon it was integrated into commenting systems […]
Social Networking Revival: It Might Be MySpace’s Time To Shine Over Facebook
I know TechCrunch’s Michael Arrington wrote about this earlier, but I wanted to offer some thoughts as it relates to Facebook’s latest privacy” crisis of faith”. With more and more talk about what Mark Zuckerberg has reportedly (and yet to be proven) said via instant message that gave people the impression that privacy is just another […]
Building A Long-Term Brand Strategy With Mobile & Virtual Games
Earlier this week, I had a great conversation with my friend and founder of the MIX Agency, Vanessa Camones, at the Web 2.0 Expo here in San Francisco. During this conversation, we were speaking about a new company that was launched during the event that focused on building games across a variety of platforms. It […]
How To Maximize Your Facebook Fan Page To Generate Real Results
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 21, 2010. For companies interested in getting into the conversation on social networks and going where their customers are, the one area to definitely consider is Facebook. One of the most popular social networks, […]
It’s Easy To Make A Video, But Takes A Lot To Make It Viral
This is a cross-blog post from Stage Two’s website where I worked and wrote on their blog. Originally posted on Stage Two’s blog on March 1, 2010. Last year, I was very fortunate enough to attend the Inbound Marketing Summit hosted by Chris Brogan and Justin Levy. It was there that I was first introduced to […]
“Engage” Brings A Whole New Strategic Look On Social Media & Communication
Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on […]
Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits
The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]
Ten Things To Improve Your Engagement With Customers
Have you ever wondered what you could do to help improve your communication with your customers? Marketing is no longer all about selling and pitching your products and hoping that they’ll wise up and buy it. Rather, as you’ve probably heard over and over again, the customers have ALL the power. They are in a […]
10 Foursquare Badges We’d Like Made To Honor Community Service
Editor’s Note: This post was initially published on Stage Two’s website on March 24, 2010, and co-authored with Jeremy Toeman. At this year’s South by Southwest Interactive conference (SXSW), geo-location service Foursquare released 16 new badges that users could earn – all of which had different requirements. For those using services like Foursquare or even Gowalla, the […]
Silos Are For Farmers. Don’t Keep Your Marketing Programs In Them.
There’s way too many things going on with marketing these days. Whether it’s print advertising, broadcast, websites, emails, online advertising, banners, radio, or even social media, the hard task people are apparently coming across is just how do they make them synch together. Unfortunately it seems a majority of companies are still debating this since […]
You must be logged in to post a comment.