Archive
Category: Marketing
5 Useful Applications Marketers Should Have on Their iPads
The invention of the Apple iPad revolutionized how presentations and other tasks were done without being constrained to a desktop computer. Being mobile has really helped change the way we do business, and while there are a plethora of tablet devices out there, like the Samsung Galaxy S, the HP TouchPad (okay, not really), Motorola […]
The Disrupt Revolution Is Upon Us & The Internet Will Never Be The Same Again
The Internet has undergone some major shifts throughout the past few years. At first, people were clamoring about wanting to set up a website for their company. It seemed simple at first with purely static sites, but then grew in scale so that more brands wanted to have database-powered content management systems and also additional […]
Set Your Social Media Marketing Ablaze With Wildfire Interactive’s Promotion Suite
Earlier this summer, I was privileged to attend an event hosted by Wildfire Interactive (@wildfireapp), where they announced a brand new program (video of presentation) designed to help companies make their efforts more social. From what I’ve seen, the company has become an enormous beacon helping to guide agencies and brands from the clueless fog of […]
It’s Time To Put Up or Shut Up: Don’t Promote Customer Service If You Don’t Follow Through
So here’s an interesting customer service story that I have to share with you… Recently, I had a somewhat “brash” encounter with a company and received some painful customer service experience. This company was Comcast (or is it xfinity? It’s so hard to tell anymore.). In the mail, I received a notice that I found […]
Battered & Bruised, Google Needs To Show Google+’s Value To Businesses
In my last post, I gave an overview on Google+, Google’s latest foray into the social media world and something that continues to need innovation in order to compete with the likes of Facebook, Skype and a slew of other social services currently on the market. Also in that post, I highlighted some things I […]
Google+ Isn’t Just Another Social Network, But It’s No Facebook (yet)
We never thought this day would arrive. But it seems that Google has finally figured out how they are going to enter the social scene and has unleashed their “Facebook-killer” known as Google+ (pronounced “Google Plus”). Earlier this week, the search engine giant released its latest social product. Off the heels of failed services like […]
Turntable.FM: Addictive To Use, Promising For Artists & Disruptive
One of the most addictive startups to emerge in the past few weeks has not focused on location, Twitter, Facebook or gaming. Well, okay, maybe a bit about the last part, but the basis for this startup is centered around music. It’s called Turntable.fm and has been flooded by requests for people interested in joining […]
The Transformation of Online Advertising To Social Advertising
Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad […]
The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure
I’ve been talking a lot about influence on this blog. Lord knows that I have and yet this post is going to talk about influence once more. Why? Because I feel that it’s important for me to focus on one standing issue surrounding one’s influence: it’s NOT simply just a score that you can measure […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
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