Archive
Category: Marketing
End of Business as Usual: It’s Another Thing to KNOW Your Customers, Not Just Have Them
How do you view your customers? Do you create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to understand trends and evolving? If not, you’ve already doomed or stagnated your business. The marketing world has long been focused on selling and influencing […]
Five New Features That Google+ Should Really Have To Be Appealing
Do you know anyone who uses Google+? I have used it periodically, but not frequently enough to have it replace Twitter as my main social engagement service. Besides me, I think quite a few people use it. Sure, it’s become the fastest growing social network, but in the pursuit to get members to sign on and […]
Pivoting To Survive: Businesses Need To Learn To Shift Attention To Their Customers
The world of business has drastically changed with the introduction of technology. No longer are businesses in control of their message. We all know that. Control has gone out the window. Sure, we all know that technology like social media has given a voice to the customer, but simply being on social networks like Twitter, Facebook, […]
“Think Different”, Indeed. How The iPhone Changed The Rules of Communication Dramatically
The way we’re communicating with each other has changed a lot over the past few years, but nothing seems to have made us look at our communication on the go more than the introduction of the Apple iPhone. Since its introduction in 2007, the iPhone has made a huge dent in the handset market. In […]
How “1” Is Not The Loneliest Number But Rather A Sign of Popularity
It seems that more and more time is being spent using Google+, at least for me. Yes, I’ve heard people say that Google+ isn’t relevant and that no one really uses it, but I find that it’s helpful in its own ways. Sure we can post things to Twitter and to Facebook, but for me, […]
Delicious Revamps Social Bookmarking, But It All Stacks Up To Confusion & Summations
We’re always eager to record our activity and we’re always looking for a way to catalog it so that we can reference it later on. I suppose that’s why the social bookmarking industry came to fruition. A few years ago, I wrote about this phenomenon and for a while they kind of blended in to […]
5 Useful Applications Marketers Should Have on Their iPads
The invention of the Apple iPad revolutionized how presentations and other tasks were done without being constrained to a desktop computer. Being mobile has really helped change the way we do business, and while there are a plethora of tablet devices out there, like the Samsung Galaxy S, the HP TouchPad (okay, not really), Motorola […]
The Disrupt Revolution Is Upon Us & The Internet Will Never Be The Same Again
The Internet has undergone some major shifts throughout the past few years. At first, people were clamoring about wanting to set up a website for their company. It seemed simple at first with purely static sites, but then grew in scale so that more brands wanted to have database-powered content management systems and also additional […]
Set Your Social Media Marketing Ablaze With Wildfire Interactive’s Promotion Suite
Earlier this summer, I was privileged to attend an event hosted by Wildfire Interactive (@wildfireapp), where they announced a brand new program (video of presentation) designed to help companies make their efforts more social. From what I’ve seen, the company has become an enormous beacon helping to guide agencies and brands from the clueless fog of […]
It’s Time To Put Up or Shut Up: Don’t Promote Customer Service If You Don’t Follow Through
So here’s an interesting customer service story that I have to share with you… Recently, I had a somewhat “brash” encounter with a company and received some painful customer service experience. This company was Comcast (or is it xfinity? It’s so hard to tell anymore.). In the mail, I received a notice that I found […]
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