Archive
Category: Marketing
Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps
The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved and why is Broadcom interested […]
Expedia Morphs Into A Travel Data Platform, With New Apps And Planning Tools
In the days before the rise of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, three dominant forces dominated the travel industry: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn”—a startup […]
62% Prefer Facebook Over Pinterest, Twitter As Their Social Commerce Channel
In the social world, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its shopping service, something […]
Square’s $5 Billion Gamble To Change The Commerce World
“And how will you be paying for these?” This is a question that some of us may remember being asked when buying groceries, clothes, or other goods and services. The marketplace has become congested with numerous ways for someone to pay for things. There’s the time-honored tradition of using cash, or perhaps by writing a […]
HGTV’s “House Hunters” Should Have Social Tech Savvy Buyers In Episodes To Show Its Usefulness
A couple weeks ago, I stumbled upon a tweet from my friend Jim Long (@newmediajim), cameraman from NBC, who mentioned that he was watching the HGTV show House Hunters. I’ve been a fan of this show for a while – quite frankly, I love the idea of seeing people review their homes and then pick […]
NBC Sports Scores A Touchdown With The Rights To Livestream The Super Bowl
In what may mark a significant breakthrough and “validation” of the Internet television age, NBC announced today that the National Football League (NFL), has granted them rights to broadcast the post-season games, all leading up to the granddaddy of them all, Super Bowl XLVI. Surely lots of football games are being streamed online on the […]
LiquidSpace Sheds Some Light On Coworking Spaces To Help Your Productivity
Last week was the first annual Mobile Work Week in San Francisco and it was organized by the co-working space finder, Liquidspace. During this week-long event, participants had the opportunity to learn more about the co-working phenomenon and just how beneficial it is to not only the entrepreneur, but also other businesses and even local […]
Demanding Positive Feedback From Your Customers Earns You Zero Respect
Today, when I read the news on CNN.com, one of the stories I came across drew my attention and got me thinking about how customer service has gone horribly awry. The story was entitled “Kansas teen won’t apologize to governor’s office for Twitter post“. The premise behind this story was an eighteen-year old girl named […]
Google+ Rolls Out Brand Pages, But While It Has Potential, It Lacks Interest
We kind of knew it was coming. It was only a mater of time. Earlier this week, Google announced that it was allowing companies and brands, perhaps giving brands their desired place of residence on the fastest growing social network on the Internet today. So as soon as the opportunity arose, the race to secure […]
Virgin America Takes A PR Tumble, But Its Customer Service History Will Pick It Back Up
Every company has its bad days. We all know it and there’s no way to appease everyone, but you try your darnedest to make it happen. Sure, some of the “bad days” that companies have had to endure are more nightmare’ish rather than just a single individual filing a complaint, but even the ones that earn all […]
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