Archive
Category: Marketing
NBC Sports Scores A Touchdown With The Rights To Livestream The Super Bowl
In what may mark a significant breakthrough and “validation” of the Internet television age, NBC announced today that the National Football League (NFL), has granted them rights to broadcast the post-season games, all leading up to the granddaddy of them all, Super Bowl XLVI. Surely lots of football games are being streamed online on the […]
LiquidSpace Sheds Some Light On Coworking Spaces To Help Your Productivity
Last week was the first annual Mobile Work Week in San Francisco and it was organized by the co-working space finder, Liquidspace. During this week-long event, participants had the opportunity to learn more about the co-working phenomenon and just how beneficial it is to not only the entrepreneur, but also other businesses and even local […]
Demanding Positive Feedback From Your Customers Earns You Zero Respect
Today, when I read the news on CNN.com, one of the stories I came across drew my attention and got me thinking about how customer service has gone horribly awry. The story was entitled “Kansas teen won’t apologize to governor’s office for Twitter post“. The premise behind this story was an eighteen-year old girl named […]
Google+ Rolls Out Brand Pages, But While It Has Potential, It Lacks Interest
We kind of knew it was coming. It was only a mater of time. Earlier this week, Google announced that it was allowing companies and brands, perhaps giving brands their desired place of residence on the fastest growing social network on the Internet today. So as soon as the opportunity arose, the race to secure […]
Virgin America Takes A PR Tumble, But Its Customer Service History Will Pick It Back Up
Every company has its bad days. We all know it and there’s no way to appease everyone, but you try your darnedest to make it happen. Sure, some of the “bad days” that companies have had to endure are more nightmare’ish rather than just a single individual filing a complaint, but even the ones that earn all […]
End of Business as Usual: It’s Another Thing to KNOW Your Customers, Not Just Have Them
How do you view your customers? Do you create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to understand trends and evolving? If not, you’ve already doomed or stagnated your business. The marketing world has long been focused on selling and influencing […]
Five New Features That Google+ Should Really Have To Be Appealing
Do you know anyone who uses Google+? I have used it periodically, but not frequently enough to have it replace Twitter as my main social engagement service. Besides me, I think quite a few people use it. Sure, it’s become the fastest growing social network, but in the pursuit to get members to sign on and […]
Pivoting To Survive: Businesses Need To Learn To Shift Attention To Their Customers
The world of business has drastically changed with the introduction of technology. No longer are businesses in control of their message. We all know that. Control has gone out the window. Sure, we all know that technology like social media has given a voice to the customer, but simply being on social networks like Twitter, Facebook, […]
“Think Different”, Indeed. How The iPhone Changed The Rules of Communication Dramatically
The way we’re communicating with each other has changed a lot over the past few years, but nothing seems to have made us look at our communication on the go more than the introduction of the Apple iPhone. Since its introduction in 2007, the iPhone has made a huge dent in the handset market. In […]
How “1” Is Not The Loneliest Number But Rather A Sign of Popularity
It seems that more and more time is being spent using Google+, at least for me. Yes, I’ve heard people say that Google+ isn’t relevant and that no one really uses it, but I find that it’s helpful in its own ways. Sure we can post things to Twitter and to Facebook, but for me, […]
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