Archive
Category: Marketing
Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much […]
DISCOVERING YOUR INFLUENCER SERIES: Twitter Me This
In an earlier post, I talked about some of the resources on the web that you could look into as a starting point to help you find your influencers when you want to promote your “widgets”. What we’ve talked about thus far is how you can begin your search by using sites like AllTop, social […]
DISCOVERING YOUR INFLUENCER SERIES: Seek & Ye Shall Find
There are times when I’m working on a project and the best thing for its success is to reach out to people who might be interested in talking about it – these would be those with some considerable influence and could include bloggers, members of the press, celebrities or Subject Matter Experts. But for small […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
The Story Behind Zappos’ Success Lies Behind Two Empowering Words: Deliver Happiness
It was last year at the South by Southwest interactive conference where I first heard about Tony Hsieh (@zappos) and Zappos, for that matter. But over the next few days after Hsieh’s incredible keynote, I got a chance to chat with some of the Zappos team that were present and passing out playing cards as […]
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]
Klout Announces With Their New Site That The Revolution of Influence Has Begun
With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with […]
Analyzing Seesmic’s Next Move: Moving Online To The Offline?
It’s quite interesting to see how Seesmic has progressed over the years. I remember how they used to be focused on trying to be the video version of Twitter (minus the 140 character limit) and that people were going around posting video conversations of themselves on the site. Soon it was integrated into commenting systems […]
Social Networking Revival: It Might Be MySpace’s Time To Shine Over Facebook
I know TechCrunch’s Michael Arrington wrote about this earlier, but I wanted to offer some thoughts as it relates to Facebook’s latest privacy” crisis of faith”. With more and more talk about what Mark Zuckerberg has reportedly (and yet to be proven) said via instant message that gave people the impression that privacy is just another […]
Building A Long-Term Brand Strategy With Mobile & Virtual Games
Earlier this week, I had a great conversation with my friend and founder of the MIX Agency, Vanessa Camones, at the Web 2.0 Expo here in San Francisco. During this conversation, we were speaking about a new company that was launched during the event that focused on building games across a variety of platforms. It […]
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