Archive
Category: Marketing
Rick Sanchez, CNN’s Social Media Host, Screws Up & Now You Worry About The Community
We all know how social media has changed the way that information is passed around the world. It has greatly contributed to the whole “citizen journalist” concept and one of the major breakthroughs was with the @breakingnews account on Twitter that amassed a huge following because it broke news from around the world way faster […]
The Social Media Bill of Rights for Customers
In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]
Brands That Are All A’Twitter But Not Tweeting Shows No Understanding
Recent events have brought to my attention the Embassy Suites Twitter account and I must say that I’m a bit disturbed by what they have on there. I applaud them for being on Twitter, but sadly based on reading their tweets, it’s missing the point and, dare I say, doing it wrong? First of all, […]
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers
In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool […]
DISCOVERING YOUR INFLUENCER SERIES: Going Social To Find Your Place
Not all your influencers will be measured with metrics. In fact, you might actually have to just look at the syntax and context of what people write to determine whether they are considered influential. No, these things are not black and white and straight-forward. On the contrary, it’s rather subjective. Sure, you can look at […]
Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much […]
DISCOVERING YOUR INFLUENCER SERIES: Twitter Me This
In an earlier post, I talked about some of the resources on the web that you could look into as a starting point to help you find your influencers when you want to promote your “widgets”. What we’ve talked about thus far is how you can begin your search by using sites like AllTop, social […]
DISCOVERING YOUR INFLUENCER SERIES: Seek & Ye Shall Find
There are times when I’m working on a project and the best thing for its success is to reach out to people who might be interested in talking about it – these would be those with some considerable influence and could include bloggers, members of the press, celebrities or Subject Matter Experts. But for small […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
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